Sales And Marketing Manager

Revanta Hospital; Chennai District; On-site; INR 350,000 - 600,000; Full time

Job summary

Revanta Hospital in Chennai is seeking a Marketing Executive to promote hospital services, build the brand, and drive patient acquisition through offline and digital marketing initiatives.

The role involves developing strong relationships with doctors, corporates, and insurance partners, planning local campaigns, and supporting digital marketing efforts in coordination with central media teams.

Qualifications

• Healthcare marketing experience with a focus on hospital services and patient acquisition.
• Strong networking with doctors, clinics, and corporates to generate referrals.
• Experience in managing branding initiatives and community outreach programs.
• Ability to plan events like health camps and seminars and coordinate campaigns.
• Proficient in digital marketing, social media, and reputation management.
• Analytical skills to monitor campaigns and present performance metrics.
• Excellent communication and relationship management capabilities.
• Ability to work with cross-functional teams and central media coordination.

Responsibilities

• Drive patient volume to meet revenue goals across OPD/IPD admissions.
• Promote clinical departments, wellness packages, and surgical services.
• Build relationships with GPs, clinics, and physicians to boost referrals.
• Tie up with corporates and TPAs for empanelment and employee benefits.
• Plan local marketing activities including health camps and seminars.
• Support digital marketing initiatives and manage online reputation.
• Evaluate competitor activity and maintain CRM with reports on referrals.
• Submit daily/weekly reports on referral conversion and campaign effectiveness.

Skills

Healthcare Marketing

Referral & Community Outreach programs

Brand Management

Event Planning & Coordination

Healthcare conferences

Communication & RelationshipManagement

Analytical & Presentation Skills

Digital Marketing & Social Media

Job description

Job Summary

The Marketing Executive is responsible for promoting the hospitals services, building the hospital brand, driving patient acquisition, and developing strong relationships with doctors, corporates, insurance partners, and the local community through both offline and digital marketing initiatives.

Key Responsibilities

Patient Acquisition & Revenue Growth

• Drive patient volume (Outpatient/OPD and Inpatient/IPD admissions) to meet monthly and annual revenue goals.


• Promote specialized clinical departments, wellness check-up packages, and specialized surgical services.

Referral & Institutional Sales

• Build and manage strong professional relationships with general practitioners (GPs), local clinics, and consulting physicians to drive patient referrals.


• Tie up with corporate firms, TPA/insurance desks, and third-party administrators for empanelment and employee healthcare benefits.

Branding & Campaigns

• Plan and execute local marketing activities, including free health check-up camps, public awareness seminars, and community campaigns.


• Support digital marketing initiatives, social media engagement, and reputation management in coordination with the central media team.

Market Research & Reporting

• Evaluate & monitor competitor ecosystem.


• Maintain CRM databases and submit daily/weekly reports on referral conversion rates and campaign effectiveness.

Key Skills

• Healthcare Marketing


• Referral & Community Outreach programs


• Brand Management


• Event Planning & Coordination


• Healthcare conferences.


• Communication & Relationship Management


• Analytical & Presentation Skills


• Digital Marketing & Social Media