Marketing Associate

Sahrudaya Health Care; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Sahrudaya Health Care is seeking a Marketing Assistant Manager for Outstation Marketing in Hospitals, based in Bengaluru. The role focuses on developing strategies to boost patient referrals and admissions from outstation locations, while building a wide network of doctors and corporate partners.

The position involves field work, campaigns, and frequent travel to target markets to promote hospital services and facilities.

Qualifications

• Candidate must be interested in field work and campaigns.
• Healthcare/pharmaceutical marketing experience is preferred.
• Good connections with corporates and housing arrangements (apartments) are advantageous.

Responsibilities

• Develop and implement marketing strategies to increase patient referrals and admissions from outstation locations.
• Identify cities, towns, districts, and surrounding areas to generate patients for the hospital.
• Build and maintain relationships with doctors, clinics, nursing homes, and diagnostic centres in outstation areas.
• Visit referral doctors and partners to promote hospital services, specialties, doctors and facilities.
• Generate patient referrals by developing a strong network of referring doctors and healthcare institutions.
• Organize health camps, medical camps, awareness programs and screening camps in outstation locations.
• Coordinate with hospital specialists for outreach clinics and patient consultation programs.
• Promote advanced medical services to attract patients from outside the local area.
• Develop relationships with corporate organisations and employee groups in outstation markets.
• Coordinate with local partners and referral sources to facilitate patient appointments and hospital visits.
• Follow up on referred patients and ensure smooth journey from enquiry to admission and treatment.
• Maintain regular communication with referral doctors regarding patient treatment, discharge, and follow-up.

Job description

Role & responsibilities

ChatGPT said:

Marketing Assistant Manager Outstation Marketing in Hospitals

• Develop and implement marketing strategies to increase patient referrals and admissions from outstation locations.
• Identify potential cities, towns, districts, and surrounding areas that can generate patients for the hospital.
• Build and maintain strong relationships with doctors, clinics, nursing homes, diagnostic centres, and healthcare professionals in outstation areas.
• Regularly visit referral doctors and healthcare partners to introduce hospital services, specialties, doctors, and treatment facilities.
• Generate patient referrals by developing and maintaining a strong network of referring doctors and healthcare institutions.
• Conduct regular market visits to understand patient requirements, competitor activities, and referral patterns in different locations.
• Organize health camps, medical camps, awareness programs, screening camps, and doctor consultation programs in outstation locations.
• Coordinate with hospital specialists for outreach clinics, OPD programs, and patient consultation camps in different cities.
• Promote specialized treatments and advanced medical services that may attract patients from outside the hospitals local area.
• Develop relationships with corporate organizations, industries, institutions, and employee groups in outstation markets.
• Coordinate with local partners and referral sources to facilitate patient appointments and hospital visits.
• Follow up on referred patients and coordinate with the hospital team to ensure a smooth patient journey from enquiry to admission and treatment.
• Maintain regular communication with referral doctors regarding patient treatment, discharge, and follow-up requirements.
• Collect market feedback from outstation doctors and patients and communicate relevant insights to hospital management.
• Monitor competitor hospitals, their services, pricing, doctors, facilities, and marketing activities in target markets.
• Prepare monthly travel plans and schedules for visits to assigned outstation markets.
• Maintain records of doctor visits, referrals, leads, appointments, admissions, and revenue generated from each territory.
• Achieve assigned targets for patient referrals, admissions, revenue, doctor coverage, and market development.
• Coordinate with the hospital’s digital and communication teams to promote outreach activities and specialty services in target locations.
• Prepare regular reports on outstation marketing activities, referral sources, patient conversions, and territory performance.
• Develop new referral networks and continuously strengthen existing relationships to expand the hospital’s presence in outstation markets.
• Coordinate with patient relationship, billing, insurance, and operations teams to resolve issues faced by outstation patients.
• Support patients and attendants from outside the city by coordinating appointments, investigations, admissions, and other hospital-related requirements.
• Represent the hospital professionally during doctor meetings, medical conferences, health camps, and other outstation promotional activities.

Preferred candidate profile

* Candidate must be interested in field work, conducting campaigns, good connection wit corporates, apartments etc.

* Candidate with Healthcare/pharmaceutical marketing experience is preferred.