Manager - Digital Marketing

Engati Technologies Inc.; Chennai District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Engati Technologies Inc. in Chennai, India, is seeking a Manager - Digital to lead and optimize digital advertising campaigns across multiple platforms.

You will drive performance marketing strategy, manage budgets, and deliver measurable business outcomes with strong analytics support. The role requires 5–8 years of hands-on paid media experience, proficiency in Google Ads, Meta Ads, LinkedIn Ads, GA4, and GTM, and excellent stakeholder communication.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5–8 years of hands-on paid media, performance marketing, or digital advertising.
• Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid media platforms.
• Proficiency in Google Analytics (GA4), Google Tag Manager, and reporting tools.
• Strong analytical and data-driven decision making skills.
• Experience managing substantial advertising budgets and optimizing campaigns for performance.
• Excellent communication and stakeholder management skills.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Google, Meta, LinkedIn, YouTube and other channels.
• Develop and implement performance marketing strategies aligned with KPIs.
• Manage campaign budgets to maximize ROI and meet acquisition targets.
• Monitor performance, analyze data, and provide actionable insights for improvement.
• Conduct audience research, keyword analysis, competitor benchmarking, and market trend analysis.
• Collaborate with creative and design teams to develop high-performing ad creatives and landing pages.
• Set up tracking, attribution, and conversion measurement using GA4, GTM, and platform tools.
• Prepare regular performance reports and present insights to stakeholders.
• Perform A/B testing across creatives, audiences, bidding strategies, and landing pages.
• Stay updated with industry trends and emerging digital advertising opportunities.

Skills

Performance marketing

Campaign strategy

Budget management

Analytics

Data-driven decisions

Stakeholder management

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Google Analytics (GA4)

Google Tag Manager

Job description

We are seeking a results-driven Manager - Digital to lead and optimize our digital advertising campaigns across multiple platforms. The ideal candidate will have strong expertise in performance marketing, campaign strategy, budget management, and analytics, with a proven track record of driving measurable business outcomes.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other relevant channels.
• Develop and implement performance marketing strategies aligned with business objectives and KPIs.
• Manage campaign budgets efficiently to maximize ROI and achieve acquisition targets.
• Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
• Conduct audience research, keyword analysis, competitor benchmarking, and market trend analysis.
• Collaborate with creative, content, and design teams to develop high-performing ad creatives and landing pages.
• Set up tracking, attribution, and conversion measurement using tools such as Google Analytics, Google Tag Manager, and platform-specific tracking solutions.
• Prepare regular performance reports and present campaign insights to stakeholders.
• Perform A/B testing across creatives, audiences, bidding strategies, and landing pages.
• Stay updated with industry trends, platform updates, and emerging digital advertising opportunities.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5-8 years of hands-on experience in paid media, performance marketing, or digital advertising.
• Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid media platforms.
• Proficiency in Google Analytics (GA4), Google Tag Manager, and reporting tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience managing substantial advertising budgets and optimizing campaigns for performance.
• Knowledge of conversion tracking, attribution models, and audience segmentation.
• Excellent communication, presentation, and stakeholder management skills.
• Strong attention to detail and project management capabilities.

Preferred Qualifications

• Google Ads, Meta Blueprint, or other relevant digital marketing certifications.
• Experience working in an agency environment.
• Familiarity with marketing automation and CRM platforms.
• Understanding of SEO, CRO, and broader digital marketing channels.