Manager - Media Planning and Buying

Everymedia Technologies Pvt. Ltd.; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Everymedia Technologies Pvt. Ltd. in Mumbai is seeking a dynamic Media Planning & Buying Executive to develop strategic media plans and execute media buying across digital and traditional platforms.

You will identify target audiences, plan campaigns, negotiate inventory, and ensure campaigns run within budget and timelines. The ideal candidate will excel in vendor management, conversations and community engagement, and seeding activities to maximize reach and ROI, coordinating with SMO, design,

Qualifications

• Proven experience in Media Planning & Buying or a similar role.
• Strong understanding of media planning, audience targeting, and campaign execution.
• Hands-on experience in vendor management, publisher coordination, and media negotiations.
• Experience in conversations/community engagement and seeding activities.
• Familiarity with digital advertising platforms and media research tools.
• Excellent communication, negotiation, and interpersonal skills.

Responsibilities

• Develop effective media planning strategies aligned with objectives and target audience.
• Identify suitable media channels and platforms for campaign execution.
• Execute end-to-end media buying across digital and offline channels.
• Negotiate rates, placements, inventory, and time slots with publishers and partners.
• Monitor spends, budgets, and campaign pacing; optimize for reach and ROI.
• Coordinate with design/content teams for creative requirements and reporting.
• Maintain vendor relationships and drive conversations/community engagement.
• Execute seeding activities across online communities and networks.

Skills

Media Planning

Media Buying

Vendor Management

Conversations & Community Engagement

Seeding Activities

Analytics & Campaign Reporting

Negotiation & Communication

Campaign Execution

Education

Bachelor's degree in Marketing, Advertising, Mass Communication, or related field

Tools

Google Ads

Meta Ads

Programmatic Platforms

Publisher Networks

Job description

We are looking for a dynamic and result-oriented Media Planning & Buying Executive to develop strategic media plans and execute effective media buying across digital and traditional platforms. The candidate will be responsible for identifying the right target audience, planning campaigns, negotiating and purchasing advertising inventory, managing vendors and publishers, and ensuring successful campaign execution within budget and timelines.

The ideal candidate should have strong expertise in media planning, media buying, vendor management, conversations/community engagement, and seeding activities to maximize campaign reach, engagement, and ROI.

Key Responsibilities

Media Planning

• Develop effective media planning strategies aligned with campaign objectives and target audience
• Identify the most suitable media channels and platforms for campaign execution
• Participate in audience research, campaign strategy, and media mix planning
• Prepare and share media plans accurately and within timelines
• Analyze market trends, competitor activities, and audience behavior to optimize planning
• Ensure campaign goals, KPIs, budgets, and timelines are clearly defined and executed

Media Buying

• Execute end-to-end media buying activities across digital and offline channels
• Negotiate advertising rates, placements, inventory, and time slots with publishers, websites, agencies, and media partners
• Purchase advertising inventory at the best possible rates while ensuring quality placements
• Monitor media spends, budget utilization, and campaign pacing
• Optimize campaigns for maximum reach, engagement, and ROI
• Ensure timely execution and delivery of all media buying activities
• Coordinate with publishers and websites for campaign implementation and troubleshooting
• Explore and onboard new media platforms, publishers, and advertising opportunities
• Introduce new banner innovations, ad formats, and media opportunities

Campaign Management & Coordination

• Ensure smooth coordination with the SMO team for media activity delivery
• Coordinate with design and content teams for creative requirements
• Maintain regular coordination with websites and media partners for campaign execution and reporting
• Prepare detailed campaign performance reports and insights
• Ensure overall campaign execution including budget management and target achievement
• Manage and maintain strong vendor management relationships with publishers, agencies, influencers, and media partners
• Handle negotiations, documentation, deliverables, and communication with vendors
• Drive conversations and community engagement activities to increase audience interaction and campaign effectiveness
• Execute seeding activities across online communities, platforms, influencers, and networks to improve organic reach and visibility
• Identify innovative collaboration and partnership opportunities for brand amplification

Required Skills & Qualifications

• Proven experience in Media Planning & Buying or a similar role; digital media experience preferred
• Strong understanding of media planning, media buying, audience targeting, and campaign execution
• Hands-on experience in vendor management, publisher coordination, and media negotiations
• Experience in conversations/community engagement and seeding activities
• Familiarity with digital advertising platforms and media research tools
• Excellent communication, negotiation, and interpersonal skills
• Strong analytical, organizational, and multitasking abilities
• Attention to detail and ability to manage multiple campaigns simultaneously
• Critical thinking and problem-solving skills
• Interest in advertising, media trends, and digital innovations
• Bachelor’s degree in Marketing, Advertising, Mass Communication, or related field

Preferred Qualifications

• Experience working with digital advertising platforms such as Google Ads, Meta Ads, programmatic media, influencer platforms, or publisher networks
• Understanding of campaign analytics, media metrics, and ROI optimization
• Prior agency or media house experience is an added advantage