Media Director

Dentsu India; Bengaluru; Vor Ort; INR 4.000.000 - 7.000.000; Vollzeit

Zusammenfassung

Dentsu India is seeking a Director Integrated Media Planning to lead end-to-end media strategies for high-profile clients in Bengaluru. You will guide cross-functional teams, shape campaigns across digital, TV, radio, print and OOH, and steer budget planning with senior stakeholders.

You will drive data-driven decision making, ensure optimal ROI, and mentor the media planning and activation teams to deliver exceptional results for enterprise accounts.

Qualifikationen

• Bachelor's degree in a relevant field (Marketing/Advertising/Business) is required.
• Master's degree is preferred for senior leadership.
• 10–15+ years of media planning and buying experience.
• Experience leading large teams and enterprise-level clients is expected.

Aufgaben

• Lead the development of integrated media strategies aligned with client business objectives.
• Design full-funnel media plans across digital, TV, print, radio, OOH & emerging platforms.
• Drive audience-first planning through insights, research and analytics.
• Ensure media investments maximize reach, engagement and ROI.
• Act as senior strategic advisor to clients and stakeholders.
• Build and maintain strong client relationships, identifying growth opportunities.
• Present strategies, performance reviews and business recommendations to senior leadership.
• Lead annual planning, forecasting and budget discussions.

Kenntnisse

Integrated Media Planning

Performance Marketing

Media Buying & Negotiation

Client Relationship Management

Strategic Planning

Data Analytics & Measurement

Budget Management

Business Development & Pitch

Ausbildung

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field

Master's degree preferred

Jobbeschreibung

Title - Director Integrated Media Planning

Experience- 10 Years

Key responsibilities:

• Lead the development of integrated media strategies aligned with client business objectives.
• Design full-funnel media plans across digital, television, print, radio, OOH, and emerging platforms.
• Drive audience-first planning through consumer insights, research, and data analytics.
• Ensure media investments maximize reach, engagement, and ROI.
• Act as a senior strategic advisor to clients and key stakeholders.
• Build and maintain strong client relationships, identifying growth opportunities.
• Present media strategies, performance reviews, and business recommendations to senior client leadership.
• Lead annual planning, forecasting, and budget discussions.

Media Activation & Performance

• Oversee media execution teams to ensure flawless campaign delivery.
• Monitor campaign performance and optimize against KPIs.
• Drive adoption of measurement frameworks, attribution models, and advanced analytics.
• Ensure continuous improvement through testing, learning, and innovation.

Team Management

• Lead and mentor media planning and activation teams.
• Foster a culture of collaboration, accountability, and innovation.
• Support talent development, succession planning, and capability building.
• Manage resource allocation and team performance.

Commercial & Business Growth

• Support new business pitches and strategic presentations.
• Contribute to revenue growth, profitability, and client retention.
• Identify industry trends, emerging technologies, and media opportunities.
• Develop strategic partnerships with media owners and technology platforms.

Stakeholder Management

• Collaborate closely with strategy, creative, data, analytics, and client servicing teams.
• Engage with media partners, vendors, and platform representatives.
• Ensure alignment between media strategy and broader marketing objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Master's degree preferred.

Experience

• 10-15+ years of media planning and buying experience.
• Experience leading large teams and handling enterprise-level clients.
• Strong agency or media consulting background preferred.

Required Skills

• Integrated Media Planning
• Performance Marketing
• Media Buying & Negotiation
• Client Relationship Management
• Strategic Planning
• Data Analytics & Measurement
• Budget Management
• Business Development & Pitch Management