Associate Director, Client Services

Groupm Media; Gurugram District; On-site; INR 2,400,000 - 3,600,000; Full time

Job summary

Groupm Media in Gurugram is seeking an experienced Digital Media Planner to drive integrated media strategies across biddable and non-biddable channels.

You will build data-driven media plans, own reporting, and coordinate with internal teams and partners while managing budgets and ensuring strong stakeholder communication.

Qualifications

• 6-7 years of experience in digital media planning.
• Experience across biddable and non-biddable channels.
• Expertise in Meta Ads, Google Ads, DV360 and Google Analytics.
• Strong stakeholder management and communication skills.
• Analytical mindset with attention to detail.

Responsibilities

• Develop integrated digital media plans with a strong focus on biddable platforms and non biddable platforms.
• Build full-funnel media approaches aligned to campaign objectives. Define audience strategy, budget allocation, and platform mix.
• Create structured media plans supported by data, insights, and past performance
• Own campaign reporting, daily, weekly, monthly, and end-of-campaign.
• Derive actionable mid and end campaign insights and recommend optimizations for future campaigns.
• Coordinate with internal teams for seamless campaign execution. Manage client communication and expectations effectively.
• Work closely with platform partners (Meta, Google) for best practices and solutions. Ensure timelines and deliverables are met across campaigns.
• Manage campaign billing, invoicing, and budget tracking , Ensure accuracy in financial reconciliation and documentation, Liaise with finance teams for smooth closures
• Advanced proficiency in Excel (media planning sheets, budget trackers, reporting dashboards), Comfortable working with large datasets and deriving insights

Skills

Digital media planning

Meta Ads

Google Ads

DV360

Google Analytics

Stakeholder management

Analytical mindset

Campaign management

Budget tracking

Problem solving

Tools

Excel

Reporting dashboards

Data analysis tools

Job description

Key Responsibilities

Media Planning & Strategy

• Develop integrated digital media plans with a strong focus on biddable platforms and non biddable platforms.
• Build full-funnel media approaches aligned to campaign objectives. Define audience strategy, budget allocation, and platform mix.
• Create structured media plans supported by data, insights, and past performance

Campaign Reporting & Analysis & Execution

• Own campaign reporting, daily, weekly, monthly, and end-of-campaign.
• Derive actionable mid and end campaign insights and recommend optimizations for future campaigns.
• Strong understanding of campaign setup, optimization levers, and platform capabilities. Ability to guide execution teams on best practices and troubleshooting

Stakeholder & Project Management

• Coordinate with internal teams for seamless campaign execution. Manage client communication and expectations effectively.
• Work closely with platform partners (Meta, Google) for best practices and solutions. Ensure timelines and deliverables are met across campaigns.

Billing & Operations

• Manage campaign billing, invoicing, and budget tracking , Ensure accuracy in financial reconciliation and documentation, Liaise with finance teams for smooth closures

Data & Tools

• Advanced proficiency in Excel (media planning sheets, budget trackers, reporting dashboards), Comfortable working with large datasets and deriving insights
• Experience with reporting tools and dashboards is a plus

Skills & Requirement

• 6-7 years of relevant experience in digital media planning.
• Experience across both biddable and non-biddable channels.
• Strong expertise in Meta Ads, Google Ads, DV 360, Google Analytics.
• Solid understanding of the digital ecosystem (programmatic, search, display is a plus).
• Excellent stakeholder management and communication skills.
• Strong analytical mindset with attention to detail.
• Ability to manage multiple campaigns and priorities simultaneously.
• Proactive, solution-oriented approach.