Manager- Digital Planning

Publicis Groupe India; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Publicis Groupe India is seeking a skilled Digital Media Planner to own end-to-end media planning and delivery for key accounts in Mumbai. You will coordinate between clients and internal teams to optimize campaigns and drive performance.

The role requires strong presentation and communication skills, ability to manage multiple projects, and a proactive approach to client needs. Collaboration, coaching, and keeping abreast of media trends are essential.

Qualifications

• Developing Media Strategy to achieve respective brand’s objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter department relationships
• Strong in verbal, numerical and strategic reasoning
• Good presentation and communication skills
• Inter-personal relationship builder and stakeholder management is critical
• Knowledge of media planning tools - Comscore, GWI, Similarweb etc.

Responsibilities

• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPIs to drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on -the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts

Skills

Media Strategy

Campaign Planning

Account Management

Stakeholder Management

Team Management

Presentation Skills

Communication Skills

Analytical Thinking

Budget Management

Media Governance

Tools

Comscore

GWI

Similarweb

Job description

• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPIs to drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on -the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts

Experience Details

• 1-4 years’ experience in similar field
• Previous experience of working with a digital media agency
• Managed end to end Digital Media Planning campaigns
• Should have managed a team of individual multi-functional individuals

Job Related Skills

• Developing Media Strategy to achieve respective brand’s objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter department relationships
• Strong in verbal, numerical and strategic reasoning
• Good presentation and communication skills
• Inter-personal relationship builder and stakeholder management is critical
• Knowledge of media planning tools - Comscore, GWI, Similarweb etc.