Media planning Director

Dentsu India; Bangalore Rural; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

Dentsu India is seeking a Senior Media Lead to steer integrated media strategies across digital, TV, print, radio, and OOH for marquee clients. You will drive audience-first planning using consumer insights, analytics, and data to maximize reach, engagement, and ROI.

In this leadership role, you will mentor large teams, shape annual planning, pitch growth opportunities, and collaborate with strategy, creative, and data colleagues to deliver strategic recommendations to senior client leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Master's degree preferred.

Responsibilities

• Lead the development of integrated media strategies aligned with client objectives.
• Design full-funnel media plans across digital, television, print, radio, OOH, and emerging platforms.
• Drive audience-first planning through consumer insights, research, and data analytics.
• Oversee media execution teams to ensure flawless campaign delivery.
• Lead annual planning, forecasting, and budget discussions.
• Mentor media planning and activation teams; foster collaboration and accountability.
• Support new business pitches and strategic client presentations.

Skills

Integrated Media Planning

Performance Marketing

Media Buying & Negotiation

Client Relationship Management

Strategic Planning

Data Analytics & Measurement

Budget Management

Business Development & Pitch Mgmt

Education

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field

Master's degree preferred

Job description

• Lead the development of integrated media strategies aligned with client business objectives.
• Design full-funnel media plans across digital, television, print, radio, OOH, and emerging platforms.
• Drive audience-first planning through consumer insights, research, and data analytics.
• Ensure media investments maximize reach, engagement, and ROI.
• Act as a senior strategic advisor to clients and key stakeholders.
• Build and maintain strong client relationships, identifying growth opportunities.
• Present media strategies, performance reviews, and business recommendations to senior client leadership.
• Lead annual planning, forecasting, and budget discussions.

Media Activation & Performance

• Oversee media execution teams to ensure flawless campaign delivery.
• Monitor campaign performance and optimize against KPIs.
• Drive adoption of measurement frameworks, attribution models, and advanced analytics.
• Ensure continuous improvement through testing, learning, and innovation.

Team Management

• Lead and mentor media planning and activation teams.
• Foster a culture of collaboration, accountability, and innovation.
• Support talent development, succession planning, and capability building.
• Manage resource allocation and team performance.

Commercial & Business Growth

• Support new business pitches and strategic presentations.
• Contribute to revenue growth, profitability, and client retention.
• Identify industry trends, emerging technologies, and media opportunities.
• Develop strategic partnerships with media owners and technology platforms.

Stakeholder Management

• Collaborate closely with strategy, creative, data, analytics, and client servicing teams.
• Engage with media partners, vendors, and platform representatives.
• Ensure alignment between media strategy and broader marketing objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Master's degree preferred.

Experience

• 10-15+ years of media planning and buying experience.
• Experience leading large teams and handling enterprise-level clients.
• Strong agency or media consulting background preferred.

Required Skills

• Integrated Media Planning
• Performance Marketing
• Media Buying & Negotiation
• Client Relationship Management
• Strategic Planning
• Data Analytics & Measurement
• Budget Management
• Business Development & Pitch Management