Manager -Marketing Gynecology

Emcure; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Emcure is seeking a senior pharmaceutical marketing professional to drive Gynecology portfolio growth through strategic brand management and robust scientific engagement. You will lead lifecycle activities, analytics, and cross-functional collaboration to deliver impactful campaigns and successful product launches.

The role requires 10-12 years in pharma marketing, with strong analytical and stakeholder management skills, and prior Gynecology exposure.

Qualifications

• B.Pharm / M.Pharm / Life Sciences Graduate; MBA preferred.
• 10-12 years of pharmaceutical marketing experience.
• Minimum 5 years of experience in Gynecology, Women's Health, Fertility, IVF, or related therapy areas.
• Strong analytical, communication, and stakeholder management skills.

Responsibilities

• Brand & Portfolio Management: Develop and execute annual brand plans to achieve sales and market share objectives.
• Marketing Strategy & Execution: Develop promotional campaigns and customer engagement programs; create scientific marketing materials and digital campaigns.
• Scientific & KOL Engagement: Build relationships with Gynecologists, Obstetricians, IVF Specialists, and Fertility Experts; organize CMEs and scientific events.
• Sales Force Effectiveness: Conduct product training sessions; develop selling stories; monitor campaign effectiveness.
• Cross-Functional Collaboration: Partner with Sales, Medical Affairs, Regulatory, Market Research, Supply Chain, and Commercial Excellence teams.

Skills

Analytical

Communication

Stakeholder management

Brand management

Market research

Education

B.Pharm / M.Pharm / Life Sciences Graduate; MBA preferred

Job description

Role Purpose

Drive growth and market leadership for the Gynecology portfolio through strategic brand management, scientific customer engagement, effective product lifecycle management, and successful execution of marketing initiatives.

Key Responsibilities

Brand & Portfolio Management

• Develop and execute annual brand plans to achieve sales and market share objectives.
• Manage product lifecycle activities, including brand growth, extensions, and portfolio optimization.
• Analyze market trends, prescription data, customer insights, and competitor activities.
• Identify growth opportunities and recommend strategic interventions.

Marketing Strategy & Execution

• Develop promotional campaigns and customer engagement programs.
• Create scientific marketing materials, visual aids, digital campaigns, and patient education initiatives.
• Lead planning and execution of new product launches.

Scientific & KOL Engagement

• Build strong relationships with Gynecologists, Obstetricians, IVF Specialists, and Fertility Experts.
• Collaborate with Medical Affairs to develop evidence-based scientific communication.
• Organize CMEs, advisory boards, speaker programs, and scientific events.

Sales Force Effectiveness

• Conduct product training sessions and cycle meeting presentations.
• Develop impactful promotional strategies and selling stories.
• Monitor field implementation and campaign effectiveness.

Cross-Functional Collaboration

• Partner with Sales, Medical Affairs, Regulatory, Market Research, Supply Chain, and Commercial Excellence teams.
• Ensure timely and effective execution of marketing plans.

Candidate Profile

• B.Pharm / M.Pharm / Life Sciences Graduate; MBA preferred.
• 10-12 years of pharmaceutical marketing experience.
• Minimum 5ears of experience in Gynecology, Women's Health, Fertility, IVF, or related therapy areas.
• Strong analytical, communication, and stakeholder management skills