Senior Brand Manager

Integrace Health; Mumbai; On-site; INR 2,800,000 - 4,200,000; Full time

Job summary

Integrace Health is seeking a Brand Manager to drive growth in Women’s Health and Orthopaedics, focusing on increasing prescription generation and expanding the prescribing base. The role emphasizes strategic marketing inputs through customer insights and scientific messaging.

You will develop brand plans, collaborate with Medical Affairs, and work with Sales to strengthen adoption while supporting CME and KOL programs. Strong analytical and communication skills are essential to succeed.

Qualifications

• MBA/PGDM in Marketing or equivalent MBA specialization.
• Bachelor’s degree in Pharmacy, Life Sciences or related Science field.
• 8–12 years of pharmaceutical brand management experience.
• Exposure to orthopaedics or gynaecology therapies is preferred.

Responsibilities

• Develop and execute brand plans to drive prescription growth and market share.
• Generate actionable market and customer insights through field visits and physician interactions.
• Analyze prescription trends and market data to identify growth opportunities.
• Develop scientific promotional campaigns and materials with Medical Affairs.
• Collaborate with Sales to strengthen brand adoption through training and promotions.
• Support CME programs, KOL engagement, product launches, and brand-building activities.
• Track brand performance and campaign effectiveness to guide timely interventions.
• Coordinate with cross-functional teams for seamless marketing plan execution.

Skills

Analytical skills

Communication

Stakeholder management

Brand strategy

Market insights

Education

MBA/PGDM in Marketing

Bachelor's degree in Pharmacy or Life Sciences

Job description

Department: Marketing (Ortho/women’s health)

Experience: 8-12 Years

Role Overview

Integrace Health is seeking a Brand Manager to drive the growth of its Women's Health and Orthopaedics portfolio. The role is focused on increasing prescription generation, expanding the prescribing base, and delivering timely strategic inputs to accelerate brand growth through customer insights and scientific marketing.

Key Responsibilities

• Develop and execute brand plans to drive prescription growth and market share.
• Generate actionable market and customer insights through field visits, physician interactions, and exposure to ethnographic research.
• Analyze prescription trends, competitor activities, and market data to identify growth opportunities.
• Develop scientific promotional campaigns, visual aids, and marketing materials in collaboration with Medical Affairs.
• Partner with Sales teams to strengthen brand adoption through effective training and promotional initiatives.
• Support CMEs, KOL engagement programs, product launches, and other brand-building activities.
• Track brand performance, evaluate campaign effectiveness, and recommend timely interventions for business growth.
• Collaborate with cross-functional teams to ensure seamless execution of marketing plans.

Qualifications

• Master's degree (MBA/PGDM in Marketing preferred) with a Bachelor's degree in Pharmacy, Life Sciences, or another Science discipline.
• 8–12 years of pharmaceutical brand management experience.
• Prior experience in Orthopaedics, gynaecology or related specialty therapies is preferred.
• Strong understanding of prescription pharmaceutical marketing.
• Ability to translate customer insights into effective brand strategies.
• Exposure to ethnographic research or customer immersion is an advantage.
• Strong analytical, communication, and stakeholder management skills.
• High ownership, execution excellence, and commercial acumen.

Success Measures

• Growth in prescription generation and prescribing base.
• Achievement of brand sales and market share objectives.
• Delivery of timely, insight-driven brand initiatives.
• Effective execution of marketing campaigns and field force support.