Manager Marketing - Optimus

Vizen Life Sciences Pvt Ltd; Hyderabad; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

Vizen Life Sciences Pvt Ltd in Hyderabad is seeking an experienced Marketing and Product Management leader to drive portfolio growth and launch strategies in the Indian pharmaceutical market.

The role requires shaping brand strategy, leading go-to-market plans, and mentoring a high-performing team. An MBA with a science background and 8–10 years of experience, including at least one product launch, are essential.

Qualifications

• MBA plus a science degree.
• 8–10 years in Indian pharmaceutical industry with product management experience.

Responsibilities

• Identify gaps in the product portfolio and propose ideas from a marketing perspective.
• Conduct risk vs. benefit analyses with medico-marketing teams and prioritize new products with vertical heads.
• Review go-to-market strategies, validate launch plans, and ensure successful product launches.
• Plan and budget for existing products; set growth targets for marketing teams and monitor market potential.
• Formulate and monitor brand strategies to strengthen positioning and market presence.
• Maintain customer relationships and refine non-product programs based on feedback from KOLs.
• Develop strategic activities to enhance brand presence and shape the roadmap with strategy teams.
• Lead and mentor a high-performing team with goal setting and development opportunities.

Skills

Product Management

Brand Strategy

Go-to-Market

Team Leadership

Market Analysis

Education

MBA

Science degree

Job description

Responsibilities

• You will be responsible for identifying gaps in the product portfolio, analysing international trends, and proposing new product ideas based on unmet needs. Deliberating with the cross-functional team regarding the profitability of new products, and making final decisions on new product ideas from a marketing perspective.
• You will be responsible for conducting risk versus benefit analysis, discussing the merits and demerits of new product ideas with the medico-marketing team, and finalizing the prioritization of new products in consultation with the vertical head to ensure the implementation and launch of the most promising products.
• You will be responsible for reviewing go-to-market strategies, validating launch plans, and overseeing the successful implementation of strategies, as well as ensuring the effective launch of new products.
• You will be responsible for sales planning & budgeting of existing products by setting growth goals for subordinate marketing teams, deciding overall targets for the therapeutic area, and monitoring market potential to ensure consistent growth in market share.
• You will be responsible for Brand Strategy formulating of existing products by implementing brand strategies, monitoring their execution, identifying gaps, and suggesting corrective actions to strengthen brand positioning and market presence.
• You will be responsible for making decisions on initiatives to maintain customer relationships, reviewing non-product-based programs, and refining strategies based on customer feedback, especially from Key Opinion Leaders (KOLs).
• You will be responsible for initiating strategic activities to enhance brand presence, designing the future roadmap, and implementing initiatives through agencies after thorough evaluation and regular interaction with the strategy team.
• You will be responsible for leading and developing a team by conducting goal setting, performance appraisals, and providing mentorship, training, and development opportunities to ensure a high-performing and cohesive team environment.

Qualification & Experience

• Education Qualification: MBA along with a graduate degree in Science stream
• Minimum work experience: 8 - 10 years of experience in Indian Pharmaceutical Industry and experience in Product Management, launching at least one new product.