Group Product Manager

Ind Swift Limited; Chandigarh; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Ind Swift Limited is seeking a senior marketing professional to lead brand and portfolio management across therapy segments, drive sales growth, and improve profitability through strategic planning and execution.

You will develop annual brand plans, manage launches, create scientific materials, train field teams, gather market intelligence, and ensure timely product availability with cross-functional coordination.

Responsibilities

• Develop and execute brand strategies for assigned therapy segments to achieve sales, market-share and profitability objectives.
• Prepare Annual Marketing Plans, brand plans, promotional calendars, campaigns and lifecycle strategies.
• Plan and execute new product launches, line extensions and product revitalisation initiatives.
• Develop visual aids, product monographs, leave-behinds, CME content, digital content and scientific promotional materials.
• Conduct induction, cycle-meeting, refresher and therapy/product training for the field force.
• Track competitor activity, prescription trends, pricing and market dynamics; identify opportunities across Gynae, Pedia, Ortho & GP.
• Develop KOL relationships and execute CMEs, scientific meetings and advisory interactions.
• Coordinate with Sales, Medical, Regulatory, Supply Chain, Production, Finance and Purchase for effective marketing execution.
• Plan and monitor brand-wise marketing budgets and evaluate campaign effectiveness and ROI.

Job description

KRAKey ResponsibilitiesKPI / Measurement

1. Brand & Portfolio Management

Develop and execute brand strategies for assigned therapy segments to achieve sales, market-share and profitability objectives.Brand-wise sales growth, market share, portfolio profitability

2. Annual Marketing Planning

Prepare Annual Marketing Plans, brand plans, promotional calendars, campaigns and lifecycle strategies.AMP completion, execution effectiveness, achievement against plan

3. Product Launch Management

Plan and execute new product launches, line extensions and product revitalisation initiatives.Launch timelines, successful launches, first-year sales achievement

4. Scientific & Promotional Inputs

Develop visual aids, product monographs, leave-behinds, CME content, digital content and scientific promotional materials.Timely delivery, quality of inputs, field-force acceptance

5. Sales Force Training

Conduct induction, cycle-meeting, refresher and therapy/product training for the field force.Training completion, assessment scores, field implementation

6. Therapy & Market Intelligence

Track competitor activity, prescription trends, pricing and market dynamics; identify opportunities across Gynae, Pedia, Ortho & GP.Competitor reports, market insights, actionable recommendations

7. KOL & Medical Engagement

Develop KOL relationships and execute CMEs, scientific meetings and advisory interactions.KOL engagements, CMEs, doctor feedback

8. Cross-functional Coordination

Coordinate with Sales, Medical, Regulatory, Supply Chain, Production, Finance and Purchase for effective marketing execution.Project timelines, launch readiness, product availability

9. Budget & Marketing ROI

Plan and monitor brand-wise marketing budgets and evaluate campaign effectiveness and ROI.Budget adherence, ROI, cost optimisation

Key Deliverables

• Drive growth of Gynaecology, Paediatrics, Orthopaedics & GP portfolios.
• Develop and execute annual brand/marketing plans.
• Successfully launch new products and line extensions.
• Strengthen existing brand lifecycle and portfolio performance.
• Develop effective scientific and promotional communication.
• Improve field-force product knowledge and selling effectiveness.
• Generate actionable market and competitor intelligence.
• Strengthen KOL engagement through scientific initiatives.
• Ensure timely coordination for product availability and launches.
• Optimise marketing expenditure and brand ROI.
• Ensure compliance with ethical marketing and regulatory requirements.

Success Indicators

• Sales Growth
• Market Share
• Brand Profitability
• Successful Launches
• Field Force Effectiveness
• KOL Engagement
• Marketing ROI
• Product Availability
• Quality of Promotional Inputs
• Actionable Market IntelligenceRole & responsibilities