Marketing Manager

3 Point Hrm; Mumbai; On-site; INR 2,200,000 - 3,200,000; Full time

Job summary

3 Point Hrm in Mumbai seeks a seasoned Brand Management leader to craft and execute comprehensive annual brand plans and go-to-market strategies. You will own portfolio profitability, guide product launches, and train field teams to elevate scientific detailing and brand messaging.

The ideal candidate has 10–12 years of pharma marketing experience, with expertise across ENT, paediatrics, gynecology, and general practice.

Qualifications

• Must have strong brand management experience in pharma/nutraceuticals.
• Experience handling multiple therapeutic areas and cross-functional teams.
• Proven track record in launching new products and managing P&L.

Responsibilities

• Strategic Brand Management: develop and execute annual brand plans, promotional campaigns, and go-to-market strategies.
• Portfolio & P&L Ownership: manage portfolio profitability, pricing, and promotional budgets to hit revenue and margin goals.
• New Product Launches: identify market trends, conduct viability studies, and lead end-to-end launches of formulations and supplements.
• Field Force Enablement & Training: design training materials and digital detailing tools for the medical sales team.
• KOL Engagement: build strategic relationships with KOLs and associations through meetings and CMEs.
• Market Intelligence & Analytics: monitor prescription patterns and trends to refine brand positioning.
• Cross-Functional Collaboration: work with Medical Affairs, R&D, Regulatory, Supply Chain, and Commercial teams.

Skills

Strategic brand building

Analytical thinking

Creative campaigning

KOL relationship management

Sales Force Connect

Cross-functional alignment

New product planning

P&L oversight

Education

B.Pharm / B.Sc. mandatory; MBA or PGDM in Marketing preferred

Job description

Role & responsibilities

Strategic Brand Management: Develop and execute comprehensive annual brand plans, promotional campaigns, and go-to-market strategies.

• Portfolio & P&L Ownership: Manage overall portfolio profitability, positioning, pricing strategies, and promotional budget allocations to achieve targeted top-line revenue and gross margin goals.
• New Product Launches: Identify emerging market trends in covered market, conduct viability studies, and spearhead end-to-end launches of innovative formulations and supplements.
• Field Force Enablement & Training: Design visual aids, leave-behind literature (LBLs), brand inputs, and digital detailing tools; conduct detailed scientific and brand training sessions for the medical sales team.
• KOL Engagement: Build and sustain strategic relationships with Key Opinion Leaders (KOLs), and professional associations through scientific meetings, advisory boards, and CMEs.
• Market Intelligence & Analytics: Monitor prescription patterns, retail trends, competitor strategies, and field feedback using SMRC/IMS/ORG data to continuously refine brand positioning.
• Cross-Functional Collaboration: Work closely with Medical Affairs, R&D, Regulatory, Supply Chain, and Commercial teams to ensure timely product supply and compliance with pharma and nutraceutical regulatory standards.

Preferred candidate profile

Education: B.Pharm / B.Sc. mandatory; MBA or PGDM in Marketing from a recognized institution preferred.

• Experience: 10 - 12 years of core marketing experience in the pharmaceutical industry, with significant expertise handling Acute care brands in ENT, Paediatricians, Gynaecologists and GPs

• Therapy & Product Expertise: In depth understanding of Otorhinolaryngology , Women health, Nutraceuticals , GI.

• Key Competencies: Strategic brand building, analytical sharpness, creative campaigning, KOL relationship management, Sales Force Connect, Cross-Functional Alignment, New Product Planning, P&L oversight