Digital Marketing Manager - Performance and Campaign Management

G Square Housing

Chennai

On-site

INR 900,000 - 1,300,000

Full time

7 days ago

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Job summary

G Square Housing is seeking a Digital Marketing - Campaign Management expert to plan, execute, optimize, and manage end-to-end digital marketing campaigns across platforms, with a strong focus on Meta (Facebook & Instagram) and other performance channels for real estate projects.

The role demands campaign strategy, budget management, lead generation performance, reporting, compliance, and team leadership to ensure high-quality leads, optimal cost efficiency, and strong ROI.

Qualifications

Experience in planning end-to-end digital marketing campaigns across multiple platforms.
Proven ability to optimize CPL, CTR, CPC, and ROAS in real estate campaigns.
Strong leadership, mentoring, and team management skills.

Responsibilities

Lead and manage the digital campaign team, allocating budgets and workloads.
Handle end-to-end Meta campaign execution including audience research and ad-set creation.
Design and execute full-funnel campaigns across Meta, Google, YouTube and display networks.
Continuously optimize campaigns for lead volume and cost efficiency.
Monitor budgets, spend, burn-rate, and forecasting with accuracy.
Prepare daily, weekly, and monthly performance reports with actionable insights.
Coordinate with Sales, Branding, MIS, Website and CRM teams for campaign success.
Ensure compliance with platform policies and tracking implementations (UTM, Pixels, APIs).

Skills

Meta Ads Manager

Google Ads

Performance marketing

Campaign optimization

Leadership

Audience targeting

Tracking tools

CRM integrations

Data-driven decisions

Cross-functional coordination

Education

Any Degree / MBA in Marketing

Tools

Salesforce CRM

UTM tracking

Pixels

APIs

Landing pages

Job description

Digital Marketing - Campaign Management

Experience: 5- 12 Year
Qualification: Any Degree / MBA in Marketing (Preferred)
Department: Digital Marketing

Contact Person: Uma - 9500129825 (Call & WhatsApp)

Email I'd: umamageswari.m@gsquarehousing.com

Job Purpose:-
To plan, execute, optimize, and manage end-to-end digital marketing campaigns across platforms, with a strong focus on Meta (Facebook & Instagram) and other performance channels. This role is responsible for campaign strategy, budget management, lead generation performance, optimization, reporting, compliance, and team leadership, ensuring high-quality leads, optimal cost efficiency, and strong ROI for real estate projects. The role also ensures seamless coordination with Sales, Branding, MIS, Website, and CRM teams for end-to-end campaign success.

Key Responsibilities:-

1. Leadership & Team Management

Lead, mentor, and manage the digital campaign team, including campaign executives and specialists.
Allocate campaigns, budgets, and workloads based on project priorities and launch requirements.
Train the team on campaign setup, optimization techniques, audience targeting, analytics, and platform best practices.
Monitor team performance, provide feedback, and drive continuous skill development.

2. Meta Campaign Management

Handle end-to-end Meta campaign execution, including:
- Audience research (Investors, NRIs, regional buyers, behavioral segments, lookalikes).
- Ad set creation, bidding strategies, and placements.
- Creative coordination (static, carousel, video, reels, stories).
Monitor campaigns frequently and optimize based on CPL, CTR, CPC, frequency, relevance score, and conversions.
Resolve Meta-specific issues such as ad rejections, learning-limited status, policy violations, and CPL spikes.

3. Campaign Strategy, Planning & Execution

Design full-funnel campaign strategies for:
- Lead generation.
- Awareness.
- Retargeting.
- Conversion optimization.
Plan and execute campaigns across:
- Meta (Facebook & Instagram Ads).
- Google Ads.
- YouTube Ads.
- Display networks.
- Third-party platforms and real estate portals.
Ensure accurate campaign setup, including budgets, targeting, creatives, placements, tracking links, and integrations.

4. Optimization & Performance Management

Continuously optimize campaigns to improve:
- Lead volume.
- Lead quality.
- Cost per Lead (CPL).
- Return on Ad Spend (ROAS).
- Engagement and reach.
Conduct A/B testing for creatives, audiences, placements, and bidding strategies.
Identify trends, gaps, and opportunities to scale high-performing campaigns.

5. Budgeting & Cost Control

Allocate budgets project-wise based on performance, pipeline requirements, and urgency.
Monitor daily spends to prevent overspending or underutilization.
Maintain cost sheets, burn-rate reports, and spend forecasts.
Ensure optimal utilization of approved budgets with minimal variance.

6. Reporting & Analytics

Prepare and share daily, weekly, and monthly reports covering:
- Leads generated.
- CPL.
- Spend.
- CTR, CPC, and conversions.
- Campaign-wise and ad-set-wise performance.
Provide actionable insights to management for decision-making.
Ensure accurate lead flow tracking into CRM/Salesforce.

7. Cross-Functional Coordination

Coordinate closely with:
- Sales Team: Lead quality and conversion feedback.
- Branding & Creative Team: Ad creatives and formats.
- MIS Team: Performance reporting.
- Website & Tech Teams: Tracking, landing pages, and APIs.
Align digital campaigns with project launches, BTL activities, events, and exhibitions.

8. Compliance & Quality Assurance

Ensure campaigns adhere to brand guidelines and platform advertising policies.
Ensure proper implementation of:
- UTM tracking.
- Pixels.
- APIs.
- CRM integrations.
Maintain ad account health and prevent policy violations or account restrictions.

Key Performance Indicators (KPIs)