Manager Marketing - Braze

Bounteous; Chennai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Bounteous in Chennai, India, seeks an experienced Manager - Marketing Technology with deep Braze expertise to lead cross-channel campaigns and customer journeys across Email, SMS and Mobile App channels.

The role focuses on architecting scalable Braze-based campaigns, guiding a 5+ member MarTech team, and partnering with client stakeholders to translate business requirements into effective marketing solutions.

Qualifications

• 8+ years of experience in Marketing Technology, Marketing Automation, CRM, Campaign Operations or Lifecycle Marketing.
• Strong recent hands-on Braze experience, ideally leading enterprise-scale implementations.
• Demonstrated experience building complex Braze Canvas journeys and campaigns.
• Experience delivering campaigns across Email, SMS and Mobile App/Push channels.
• Strong understanding of Event/trigger-based campaigns
• Dynamic content
• Campaign QA and deployment

Responsibilities

• Lead Braze & Marketing Technology leadership for campaign and journey implementations.
• Architect, build and optimize complex campaigns and lifecycle journeys using Braze.
• Provide technical and functional leadership across Braze Canvas/Campaigns, segmentation, personalization, dynamic content, APIs/webhooks and integrations.
• Guide the team on reusable, scalable and maintainable campaign/journey designs.
• Bring working knowledge of SFMC and/or Bird or other platforms, especially during migrations.
• Evaluate new Braze capabilities and identify opportunities to improve campaign execution and efficiency.
• Lead end-to-end execution of lifecycle campaigns across Email, SMS and Mobile App/Push channels.
• Translate requirements into executable campaign designs and ensure QA, testing and deployment processes.
• Manage and mentor a 5+ member team; own workload allocation and delivery planning.
• Conduct regular reviews to ensure quality and consistency; unblock delivery challenges.
• Develop Braze expertise within the team through coaching and standards.

Skills

Braze

Marketing Automation

CRM

Campaign Operations

Lifecycle Marketing

Client-facing

Tools

Braze Canvas

SFMC

Bird

Job description

Job Title: Manager - Marketing Technology / Braze

Experience: 8 to 12 years

Primary Platform: Braze

Secondary Platforms: Salesforce Marketing Cloud (SFMC) / Bird

Team Size: 5+ members

Channels: Email, SMS, Mobile App / Push and cross-channel customer journeys

Role Summary:

We are looking for an experienced Manager - Marketing Technology with 8+ years of experience in marketing automation, campaign management and customer journey orchestration, with strong recent hands-on experience in Braze.

The ideal candidate will have extensive experience designing, building and optimizing sophisticated cross-channel campaigns and customer journeys across Email, SMS and Mobile App/Push channels. The role requires a combination of strong MarTech platform expertise, campaign strategy, technical solutioning, people management and client-facing leadership.

The candidate will lead a 5+ member MarTech/campaign operations team, work directly with client stakeholders, translate business and marketing requirements into scalable campaign solutions, and ensure high-quality delivery.

Key Responsibilities

• 1. Braze & Marketing Technology Leadership
  • Serve as the Braze SME for campaign and customer journey implementation.
  • Architect, build, review and optimize complex campaigns and lifecycle journeys using Braze.
  • Provide technical and functional leadership across Braze Canvas/Campaigns, segmentation, personalization, dynamic content, Connected Content, APIs/webhooks and relevant integration capabilities.
  • Guide the team on reusable, scalable and maintainable campaign/journey designs.
  • Bring working knowledge of SFMC and/or Bird or any marketing platforms, particularly when supporting platform migrations or a multi-platform MarTech ecosystem.
  • Evaluate new Braze capabilities and identify opportunities to improve campaign execution, personalization, automation and operational efficiency.
• 2. Campaign & Journey Management
  • Lead end-to-end execution of sophisticated lifecycle and trigger-based campaigns across:
  • Email
  • SMS
  • Translate customer lifecycle and business requirements into executable campaign/journey designs.
  • Design journeys covering customer onboarding, activation, engagement, retention, cross-sell/upsell, re-engagement and other lifecycle use cases.
  • Drive segmentation and personalization strategies using custom attributes, behavioral data, transactional data and event-based triggers.
  • Establish campaign QA, testing, approval and deployment processes.
  • Review journey logic, entry/exit conditions, audience eligibility, suppression rules, frequency management and channel sequencing.
  • Drive testing and optimization of campaigns through appropriate experimentation strategies.
  • Manage and mentor a 5+ member team comprising campaign specialists, MarTech developers/consultants and/or QA resources.
  • Own day-to-day workload allocation, campaign pipeline management and delivery planning.
  • Conduct regular campaign and solution reviews to ensure quality and consistency.
  • Provide technical guidance and unblock delivery challenges.
  • Develop Braze expertise within the team through coaching, knowledge sharing and implementation standards.
  • Manage competing priorities, resource bandwidth, escalations and delivery dependencies.
  • Establish clear ownership and accountability across campaigns and projects.
• 4. Client & Stakeholder Management
  • Act as a key MarTech point of contact for client stakeholders.
  • Lead client calls, campaign discussions, requirement-gathering workshops, solution reviews and delivery/status meetings.
  • Translate business requirements into clear technical and campaign specifications for the delivery team.
  • Provide recommendations to clients on campaign/journey design and marketing automation best practices.
  • Communicate risks, dependencies, blockers and implementation considerations proactively.
  • Coordinate with client-side Marketing, Product, Data, Analytics, Technology and other relevant stakeholders.
  • Manage stakeholder expectations while maintaining delivery quality and timelines.

Required Skills & Experience

• 8+ years of overall experience in Marketing Technology, Marketing Automation, CRM, Campaign Operations or Lifecycle Marketing.
• Strong recent hands-on Braze experience, ideally leading enterprise-scale implementations.
• Demonstrated experience building complex Braze Canvas journeys and campaigns.
• Experience delivering campaigns across Email, SMS and Mobile App/Push channels.
• Strong understanding of:
• Event/trigger-based campaigns
• Dynamic content
• Campaign QA and deployment
• Experience managing a 5+ member delivery team.
• Strong client-facing experience, including requirements gathering, solution discussions and status/governance calls.

Preferred Qualifications

• Braze certifications or relevant marketing automation/platform certifications.