Marketing Technology : Braze

Bounteous; Chennai; Hybrid; INR 2,800,000 - 4,200,000; Full time

Job summary

Bounteous is seeking a Senior Braze Marketing Technologist to lead campaign and lifecycle initiatives. You will serve as Braze SME, architect and optimize campaigns, and guide the team in scalable journey designs while collaborating with clients and stakeholders.

Ideal candidates have 7+ years in Marketing Technology with hands-on Braze leadership, cross-channel delivery experience and strong client-facing skills.

Qualifications

• 7+ years of experience in Marketing Technology, Marketing Automation, CRM, Campaign Operations or Lifecycle Marketing.
• Strong hands-on Braze experience, ideally leading enterprise-scale implementations.
• Demonstrated experience building complex Braze Canvas journeys and campaigns.
• Experience delivering campaigns across Email, SMS and Mobile App/Push channels.
• Strong understanding of lifecycle marketing, cross-channel orchestration, segmentation and personalization.

Responsibilities

• Serve as the Braze SME for campaign and customer journey implementation.
• Architect, build, review and optimize complex campaigns and lifecycle journeys using Braze.
• Provide technical and functional leadership across Braze Canvas/Campaigns, segmentation, personalization, dynamic content, APIs/webhooks and integrations.
• Guide the team on scalable and maintainable campaign/journey designs.
• Lead end-to-end execution of multi-channel campaigns and manage a 10+ member delivery team.

Skills

Braze

Marketing Automation

Lifecycle Marketing

Campaign Management

Client-facing

Team Leadership

Tools

Braze Canvas

APIs/Webhooks

Job description

Key Responsibilities

• 1. Braze & Marketing Technology Leadership
  • Serve as the Braze SME for campaign and customer journey implementation.
  • Architect, build, review and optimize complex campaigns and lifecycle journeys using Braze.
  • Provide technical and functional leadership across Braze Canvas/Campaigns, segmentation, personalization, dynamic content, Connected Content, APIs/webhooks and relevant integration capabilities.
  • Guide the team on reusable, scalable and maintainable campaign/journey designs.
  • Bring working knowledge of SFMC and/or Bird or any marketing platforms, particularly when supporting platform migrations or a multi-platform MarTech ecosystem.
  • Evaluate new Braze capabilities and identify opportunities to improve campaign execution, personalization, automation and operational efficiency.
• 2. Campaign & Journey Management
  • Lead end-to-end execution of sophisticated lifecycle and trigger-based campaigns across:
    • Email
    • SMS
    • Mobile Push / App
    • Cross-channel journeys
  • Translate customer lifecycle and business requirements into executable campaign/journey designs.
  • Design journeys covering customer onboarding, activation, engagement, retention, cross-sell/upsell, re-engagement and other lifecycle use cases.
  • Drive segmentation and personalization strategies using custom attributes, behavioral data, transactional data and event-based triggers.
  • Establish campaign QA, testing, approval and deployment processes.
  • Review journey logic, entry/exit conditions, audience eligibility, suppression rules, frequency management and channel sequencing.
  • Drive testing and optimization of campaigns through appropriate experimentation strategies.
• 3. Financial Services Domain
  • Lead MarTech delivery for financial-services / banking / FinTech customer engagement programs.
  • Understand customer lifecycle scenarios relevant to financial products and services.
  • Work within the client's applicable privacy, consent, compliance and communication-governance requirements.
  • Ensure campaign solutions correctly implement approved eligibility, suppression and customer-contact rules.
  • Partner with business, compliance, data and technology stakeholders when campaign requirements depend on regulated or sensitive customer data.
• 4. Team Leadership & People Management
  • Manage and mentor a 10+ member team comprising campaign specialists, MarTech developers/consultants and/or QA resources.
  • Own day-to-day workload allocation, campaign pipeline management and delivery planning.
  • Conduct regular campaign and solution reviews to ensure quality and consistency.
  • Provide technical guidance and unblock delivery challenges.
  • Develop Braze expertise within the team through coaching, knowledge sharing and implementation standards.
  • Manage competing priorities, resource bandwidth, escalations and delivery dependencies.
  • Establish clear ownership and accountability across campaigns and projects.
• 5. Client & Stakeholder Management
  • Act as a key MarTech point of contact for client stakeholders.
  • Lead client calls, campaign discussions, requirement-gathering workshops, solution reviews and delivery/status meetings.
  • Translate business requirements into clear technical and campaign specifications for the delivery team.
  • Provide recommendations to clients on campaign/journey design and marketing automation best practices.
  • Communicate risks, dependencies, blockers and implementation considerations proactively.
  • Coordinate with client-side Marketing, Product, Data, Analytics, Technology and other relevant stakeholders.
  • Manage stakeholder expectations while maintaining delivery quality and timelines.

Required Skills & Experience

• 7+ years of overall experience in Marketing Technology, Marketing Automation, CRM, Campaign Operations or Lifecycle Marketing.
• Strong recent hands-on Braze experience, ideally leading enterprise-scale implementations.
• Demonstrated experience building complex Braze Canvas journeys and campaigns.
• Experience delivering campaigns across Email, SMS and Mobile App/Push channels.
• Strong understanding of:
  • Lifecycle marketing
  • Cross-channel orchestration
  • Customer segmentation
  • Personalization
  • Event/trigger-based campaigns
  • Dynamic content
  • Experimentation/testing
  • Campaign QA and deployment
• Experience managing a 10+ member delivery team.
• Strong client-facing experience, including requirements gathering, solution discussions and status/governance calls.

Preferred Qualifications

• Experience in Banking, Financial Services, FinTech or another regulated industry.
• Prior experience with other marketing platforms in addition to Braze.
• Experience transitioning marketing automation programs from Bird to Braze would be highly valuable.
• Understanding of marketing/customer data integration patterns.
• Familiarity with APIs, webhooks, event-based data, customer attributes and real-time campaign triggers.
• Experience running large-scale campaign operations and establishing campaign governance frameworks.
• Braze certifications or relevant marketing automation/platform certifications would be advantageous.