Braze Campaign Senior Specialist / Developer

Rarr Technologies; Khordha; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Rarr Technologies seeks a Braze Campaign Senior Specialist/Developer to design and deploy complex multichannel canvases, real-time triggers, and API-driven interactions across Email, Push, IAM, and SMS. You will debug payloads and webhook integrations, write advanced Liquid with bilingual copy, and ensure resilient connected content and precise audience targeting.

Requirements include 7–10 years in campaign engineering with 3+ years Braze journey experience, HTML/CSS for email, JSON payloads,

Qualifications

• 7–10 years in campaign engineering and marketing automation development.
• 3+ years hands-on Braze journey building experience.
• Strong skills in Liquid programming and API integrations.

Responsibilities

• Complex Journey Implementation: Build complex, branching, multichannel Canvases using Canvas Flow, decision splits, exception events, and re-eligibility controls.
• Advanced Liquid and Dynamic Content: Write advanced Liquid template logic for dynamic content, nested data arrays, multi-market pricing and currency, and bilingual copy.
• Connected Content and Webhook Scripting: Implement Connected Content calls to external middleware, product catalogues, and CMS endpoints, with resilient caching and fallback logic.
• Trigger-Based Event Integration: Build real-time, event-triggered campaigns driven by custom events, such as usage threshold warnings, top-ups, and border crossings.
• Technical Troubleshooting: Debug payload errors, template parsing defects, webhook timeouts, and audience segmentation discrepancies.

Skills

Advanced Liquid

HTML5/CSS3 for email

JSON payloads

RESTful APIs

Webhook configuration

Job description

Role Overview

The Braze Campaign Senior Specialist / Developer is a senior hands-on engineer responsible for configuring, building, testing, and troubleshooting complex customer engagement campaigns, real-time triggers, and dynamic API-driven interactions across mobile and digital channels.

Key Responsibilities

• Complex Journey Implementation: Build complex, branching, multichannel Canvases using Canvas Flow, decision splits, exception events, and re-eligibility controls.


• Advanced Liquid and Dynamic Content: Write advanced Liquid template logic for dynamic content, nested data arrays, multi-market pricing and currency, and bilingual copy.


• Connected Content and Webhook Scripting: Implement Connected Content calls to external middleware, product catalogues, and CMS endpoints, with resilient caching and fallback logic.


• Trigger-Based Event Integration: Build real-time, event-triggered campaigns driven by custom events, such as usage threshold warnings, top-ups, and border crossings.


• Technical Troubleshooting: Debug payload errors, template parsing defects, webhook timeouts, and audience segmentation discrepancies.

Required Qualifications and Experience

• Experience: 7-10 years in campaign engineering and marketing automation development, including 3+ years of hands-on experience building advanced Braze journeys.


• Core Skills: Advanced Liquid programming, HTML5/CSS3 for email, JSON data payloads, RESTful APIs, and webhook configuration.


• Channel Mastery: Proven experience building campaigns across Email, Push (iOS/Android), In-App Messages (IAM), and SMS.


• Analytical Skills: Ability to inspect API request and response logs, troubleshoot webhook failures, and optimize message delivery speed.

Key Deliverables

• End-to-end configured multichannel Canvases and campaigns


• Dynamic Liquid code snippets and fallback matrices


• Connected Content call scripts and webhook payloads


• Campaign technical architecture sheets and execution runbooks