Braze Solution Lead

Dentsu; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Merkle in Bengaluru seeks a senior marketing automation engineer with Braze expertise to lead scalable Braze solutions, data modeling, and campaign automation. You will work with cross-functional teams to design, implement, and optimize marketing automation initiatives, ensuring high quality and timely delivery.

The role requires 6+ years in marketing automation platforms, 3–4 years in Adobe/Marketing automation implementation, and Braze certifications.

Qualifications

• Must have Braze platform implementation experience or Partner Led Onboarding.
• Strong SQL skills including joins and complex queries.
• Experience with API integrations and data connectivity.
• Excellent communication skills across technical and non-technical stakeholders.
• Braze certifications required; developer certification preferred.

Responsibilities

• Lead design and implementation of scalable Braze solutions.
• Develop and optimize data models, audience segmentation and automation strategies.
• Gather requirements, design alternatives, and provide innovative marketing automation solutions.
• Lead campaign design, configuration, and act as primary contact for execution.
• Troubleshoot Braze related issues and enforce development best practices.
• Mentor junior developers and collaborate with cross-functional teams.

Skills

Braze implementation

SQL

APIs

Communication

Braze certifications

Tools

Adobe Campaign

SFMC

Job description

The purpose of this role is to provide technical guidance and suggest improvements in development processes. Develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.

Job Description:

Lead the design and implementation of scalable Braze solution.

Develop and optimize data models, audience segmentation, and automation strategies.

• Work with stakeholders to gather requirements, design, consider design alternatives, facilitate discussions and provide out of the box solution for marketing automation requirements
• Lead the effort to design, build and configure campaigns, acting as the primary point of contact
• Able to troubleshoot the various technical/functional issues related to Braze.
• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.
• Strong hands-on SQL development – experience in writing SQL or debugging database queries

Work with REST/SOAP APIs, FTPs, and external data sources.

Conduct code reviews and enforce development best practices.

• Ability to interact with and communicate effectively with management.
• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.
• Act as a mentor for Junior Developers.
• Excellent communication skills and knowledge of Agile methodology Provide best practice recommendations for marketing automation.

6+ years in Marketing Automation Platforms

At least 3-4 years in implementation ( Adobe, Marketing automation Experience)

At least 2-3 years Braze Experience

Must Have Skills :

• Experience in Braze platform implementation or Partner Led Onboarding
• SQL – joins, complex queries, etc.
• Experience in API Integrations
• Good communication skills
• Braze Certifications( At least Developer has to to be there)

Good to have Skills :

• Experience in Implementation of other Marketing Platforms like SFMC, Adobe Campaign, etc.
• Programming experience (Javascript / Java / VB / C# / PHP)
• Braze Partner Led Onboarding experience

Shift Timing :

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location:

Bengaluru

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent