Associate Architect Braze

Dentsu Global Services; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dentsu Global Services in Pune, India seeks a Braze specialist to lead end-to-end marketing technology implementations. You will design and implement Braze configurations, SDK integration, and campaigns, while coordinating with clients and developers to ensure seamless data flows across channels and platforms.

The role requires 3–5 years of Braze experience, Braze certification, and strong communication skills to present solutions to C-level executives, guide pre-sales efforts, conduct training,

Qualifications

• Minimum 3–5 years of Braze experience.
• Experience designing end-to-end Braze implementations.
• Braze certification or equivalent.
• Experience with data segmentation and customer engagement in marketing automation.
• Strong written and verbal English; comfortable with C-level stakeholders.

Responsibilities

• Design and manage full Braze implementation from SDK to campaigns.
• Collaborate with clients to define use cases and requirements.
• Document technical requirements for solution design and implementation.
• Serve as technical liaison to clients' developers and engineers.
• Develop code within the Braze platform.
• Architect data ingestion and connectors for campaigns across channels.
• Conduct training and lead client meetings.
• Assist with pre-sales; translate requirements into proposals.
• Understand and use Liquid for dynamic attributes and events.
• Manage multiple project lifecycles of digital solutions.

Skills

Braze

Implementation

Client communication

Public speaking

Project management

English language

Tools

Braze Console

Job description

Atleast 3 to 4 years experience in Braze

Atleast 4 years experience in Implementation

Job Descreption

• Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas' content cards, and currents - the full lifecycle.
• Work with the client during discovery phase to develop the use cases and implementation requirements
• Document the technical requirements to be used in solution design and for implementation
• Serve as a technical liaison and consultant for the client's web and app developers and engineers
• Develop necessary code within the platform
• Architect and implement tags, SDKs, API connections, and other connectors to enable data ingestion and/or campaign activation across all the client's digital channels
• Conduct training, deliver presentations, and lead meetings with clients and partners
• Assist with the pre-sales process & Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work.
• Understand and have experience in using Liquid to set dynamic attributes and events
• Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery).

Must have skills

A minimum of 3-5 years' experience working with Braze

• Be certified in Braze
• Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects
• Understanding of digital advertising and digital marketing KPIs and metrics
• Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects.
• Excellent written and verbal communication skills.
• Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies.
• Ability to work across multiple projects.
• Fluent to English - written and verbal fluency

Good to have skills

• Knowledge of other marketing automation products such as Salesforce Marketing Cloud etc.
• Broader web and database development experience.
• Experience with marketing automation platforms or customer data platforms from other vendors.
• Ability to work with tag management systems such as Google Tag Manager.