Braze Consultant - Contract

Gravity Infosolutions, Inc.; India; On-site; INR 2,600,000 - 4,200,000; Full time

Job summary

Gravity Infosolutions, Inc. is seeking a senior Braze Consultant in India to lead a SFMC to Braze migration for a fintech client. You will guide Braze Campaign Developers on complex builds, manage IP warming and channel readiness, and own QA/UAT validation, data design, and production cutover.

You will Hands-on configure, test, validate and troubleshoot Braze/Email/SMS/WhatsApp/Push campaigns, ensuring regulatory compliance and successful go-live with hypercare.

Qualifications

• Experience with SFMC-to-Braze migrations and campaign/data governance.
• Hands-on configuration, testing and troubleshooting of multi-channel campaigns.

Responsibilities

• Lead SFMC-to-Braze migration ensuring campaign, journey, data and channel readiness.
• Develop/validate Braze Canvas, Liquid templates, segmentation, Content Blocks and API-triggered campaigns.
• Configure/test Email, SMS, WhatsApp, Push and In-App messaging.
• Manage IP warming, deliverability, SPF/DKIM/DMARC and sender reputation.
• Support QA/UAT, RCA, production cutover, go-live and hypercare.
• Validate data flows, user profiles, custom events, subscription groups and audiences.
• Coordinate with stakeholders, guide developers and handover BAU.

Skills

Braze Canvas

Braze Liquid

Braze Connected Content

Braze Content Blocks

Braze Segmentation

Braze REST APIs

Braze Currents

SFMC Journey Builder

SFMC Email Studio

SFMC Automation Studio

Data Extensions

AMPscript

Migration

Deliverability

SQL

JSON

GCP/BigQuery

CDP concepts

Fintech domain

Braze Certification

Education

Bachelor's degree in Engineering, Computer Science or related field

Tools

SQL

JSON

GCP/BigQuery

Job description

Experience: 7-8 yrs in CRM/marketing technology; 6+ yrs with hands-on in Braze

Role Overview

We are looking for a senior Braze Consultant to act as the technical authority on the SFMC to Braze migration for a large fintech client. You will give technical guidance to the Braze Campaign Developers on complex builds, and own IP warming and channel readiness. You will also validate the SFMC to Braze configuration, support QA and UAT, and understand the client's data design, including customer identity, events, attributes and audience segmentation. You will be accountable for technical resolution, root cause analysis and defect closure, and will support production cutover, go-live validation and hypercare. This is a hands-on role, and you will configure, test, validate and troubleshoot yourself, not only advise.

Key Responsibilities

• Lead SFMC-to-Braze migration, ensuring campaign, journey, data and channel readiness.
• Develop and validate Braze Canvas, Liquid templates, segmentation, Content Blocks and API-triggered campaigns.
• Configure and test Email, SMS, WhatsApp, Push and In-App messaging.
• Manage IP warming, email deliverability, SPF, DKIM, DMARC and sender reputation.
• Support QA, UAT, defect resolution, RCA, production cutover, go-live and hypercare.
• Validate data flows, user profiles, custom events, subscription groups and audience reconciliation.
• Coordinate with stakeholders, guide developers and support BAU handover.

Mandatory Skills

• Braze: Canvas, Liquid, Connected Content, Content Blocks, segmentation, REST APIs and Currents.
• SFMC: Journey Builder, Email Studio, Automation Studio, Data Extensions and AMPscript.
• Migration: Hands-on SFMC-to-Braze or other marketing platform migration experience.
• Deliverability: IP warming, SPF, DKIM, DMARC and multi-channel configuration.
• Technical: SQL, JSON, GCP/BigQuery data flows and CDP concepts.
• Domain: Fintech/financial services, APAC markets and regulatory compliance.
• Certification: Braze Certified Technical Marketing Expert (formerly Technical Architect) or another advanced Braze certification.

Qualifications

• Bachelor's degree in Engineering, Computer Science or related field.
• Strong troubleshooting, technical leadership, stakeholder communication and production support skills.