Braze Campaign Senior Specialist / Developer

Rarr Technologies; Chennai; On-site; INR 450,000 - 750,000; Full time

Job summary

Braze is seeking a Senior Braze Campaign Specialist/Developer in Chennai to design, build, test and troubleshoot multichannel campaigns, real-time triggers, and API-driven interactions.

You will implement complex canvases with Canvas Flow, craft dynamic content with Liquid, manage webhooks, and coordinate across Email, Push, IAM, and SMS. The role emphasizes debugging payloads, optimizing delivery, and documenting architectures and runbooks.

Qualifications

• Experience: 7-10 years in campaign engineering and marketing automation development, including 3+ years hands-on experience building advanced Braze journeys.
• Core Skills: Advanced Liquid programming, HTML5/CSS3 for email, JSON data payloads, RESTful APIs, and webhook configuration.
• Channel Mastery: Proven experience building campaigns across Email, Push (iOS/Android), In-App Messages (IAM), and SMS.
• Analytical Skills: Ability to inspect API request and response logs, troubleshoot webhook failures, and optimize message delivery speed.

Responsibilities

• Complex Journey Implementation: Build complex, branching, multichannel Canvases using Canvas Flow, decision splits, exception events, and re-eligibility controls.
• Advanced Liquid and Dynamic Content: Write advanced Liquid template logic for dynamic content, nested data arrays, multi-market pricing and currency, and bilingual copy.
• Connected Content and Webhook Scripting: Implement Connected Content calls to external middleware, product catalogues, and CMS endpoints, with resilient caching and fallback logic.
• Trigger‑Based Event Integration: Build real‑time, event‑triggered campaigns driven by custom events, such as usage threshold warnings, top-ups, and border crossings.
• Technical Troubleshooting: Debug payload errors, template parsing defects, webhook timeouts, and audience segmentation discrepancies.

Job description

Role Overview

The Braze Campaign Senior Specialist / Developer is a senior hands‑on engineer responsible for configuring, building, testing, and troubleshooting complex customer engagement campaigns, real‑time triggers, and dynamic API‑driven interactions across mobile and digital channels.

Key Responsibilities

• Complex Journey Implementation: Build complex, branching, multichannel Canvases using Canvas Flow, decision splits, exception events, and re‑eligibility controls.
• Advanced Liquid and Dynamic Content: Write advanced Liquid template logic for dynamic content, nested data arrays, multi‑market pricing and currency, and bilingual copy.
• Connected Content and Webhook Scripting: Implement Connected Content calls to external middleware, product catalogues, and CMS endpoints, with resilient caching and fallback logic.
• Trigger‑Based Event Integration: Build real‑time, event‑triggered campaigns driven by custom events, such as usage threshold warnings, top‑ups, and border crossings.
• Technical Troubleshooting: Debug payload errors, template parsing defects, webhook timeouts, and audience segmentation discrepancies.

Required Qualifications and Experience

• Experience: 7-10 years in campaign engineering and marketing automation development, including 3+ years of hands‑on experience building advanced Braze journeys.
• Core Skills: Advanced Liquid programming, HTML5/CSS3 for email, JSON data payloads, RESTful APIs, and webhook configuration.
• Channel Mastery: Proven experience building campaigns across Email, Push (iOS/Android), In‑App Messages (IAM), and SMS.
• Analytical Skills: Ability to inspect API request and response logs, troubleshoot webhook failures, and optimize message delivery speed.

Key Deliverables

• End‑to‑end configured multichannel Canvases and campaigns
• Dynamic Liquid code snippets and fallback matrices
• Connected Content call scripts and webhook payloads
• Campaign technical architecture sheets and execution runbooks

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.