Braze Lead Architect

Bounteous; Gurugram District, Chennai, Bengaluru; Hybrid; INR 900,000 - 1,800,000; Full time

Job summary

Bounteous in India is seeking an experienced Lead Architect to drive design and implementation of enterprise-scale customer engagement platforms, focusing on Braze and/or Iterable to enable omnichannel campaigns across email, push, SMS, in-app, and other channels.

You will lead platform architecture, data strategy, integrations, and governance, and mentor cross-functional teams while partnering with stakeholders to deliver scalable, personalized experiences.

Qualifications

• Extensive experience designing enterprise Martech platforms and architectures.
• Proven track record delivering personalized omnichannel campaigns.
• Strong data-modeling and identity resolution capabilities.
• Leadership of cross-functional teams and governance processes.

Responsibilities

• Lead end-to-end architecture design for Braze and/or Iterable implementations.
• Define scalable customer engagement architectures supporting global, multi-brand, and multi-region deployments.
• Establish Martech ecosystem strategies integrating CDPs, CRM platforms, customer data warehouses, analytics tools, and marketing automation solutions.
• Develop architecture standards, governance frameworks, and best practices for campaign execution and customer lifecycle management.

Skills

Braze

Iterable

Martech architecture

Stakeholder management

Technical leadership

Solution design

Tools

Salesforce Marketing Cloud

Adobe Campaign

Adobe Journey Optimizer

Oracle Responsys

HubSpot

Snowflake

Databricks

BigQuery

Redshift

Kafka

Segment

mParticle

Tealium

Google Analytics

Job description

We are seeking an experienced Lead Architect with deep expertise in Braze and/or Iterable to lead the design, architecture, implementation, and optimization of enterprise-scale customer engagement platforms. The ideal candidate will drive omnichannel marketing transformation initiatives, define Martech architecture strategies, and guide cross-functional teams in delivering personalized customer experiences across email, push, SMS, in-app messaging, and emerging channels.

This role requires a strong blend of technical architecture, customer data strategy, integration expertise, and stakeholder management to enable scalable, data-driven customer engagement solutions.

Key Responsibilities

Platform Architecture & Strategy

• Lead end-to-end architecture design for Braze and/or Iterable implementations.
• Define scalable customer engagement architectures supporting global, multi-brand, and multi-region deployments.
• Establish Martech ecosystem strategies integrating CDPs, CRM platforms, customer data warehouses, analytics tools, and marketing automation solutions.
• Develop architecture standards, governance frameworks, and best practices for campaign execution and customer lifecycle management.

Solution Design & Implementation

• Customer journey orchestration
• Real-time personalization frameworks
• Segmentation strategies
• Event-driven marketing architectures
• Triggered messaging solutions
• Salesforce
• Adobe Experience Platform
• Segment
• mParticle
• Tealium
• Snowflake
• Databricks
• Google Analytics
• CRM and ERP systems
• Define API, webhook, event-streaming, and middleware integration patterns.

Customer Data & Personalization

• Design robust customer data models and profile architectures.
• Define event tracking frameworks and customer attribute strategies.
• Establish identity resolution and audience management patterns.
• Enable advanced personalization, recommendation engines, and AI-driven campaign activation.

Technical Leadership

• Provide technical leadership and mentorship to architects, developers, campaign specialists, and consultants.
• Conduct solution reviews, code reviews, and architecture governance sessions.
• Lead estimation, solutioning, and technical proposal creation for new opportunities.
• Collaborate with business, marketing, analytics, engineering, and product teams.

Delivery & Program Leadership

• Lead large-scale implementation programs from discovery through production rollout.
• Drive platform migration initiatives from legacy marketing automation systems.
• Identify performance bottlenecks and recommend optimization strategies.
• Ensure scalability, reliability, compliance, and operational excellence.

Governance & Compliance

• Define data governance and security frameworks.
• GDPR
• CCPA
• HIPAA (where applicable)
• CAN-SPAM
• TCPA
• Establish consent management and preference center strategies.

Required Skills & Qualifications

Martech & Customer Engagement Platforms

Strong expertise in:

• Braze
• Iterable

Additional experience with:

• Salesforce Marketing Cloud
• Adobe Campaign
• Adobe Journey Optimizer
• Oracle Responsys
• Acoustic Campaign
• HubSpot

Data & Integration Technologies

• REST APIs
• Webhooks
• Event streaming
• Kafka
• ETL/ELT processes
• Customer Data Platforms (CDPs)
• Data Warehousing concepts

Experience with:

• Snowflake
• Databricks
• BigQuery
• Redshift

Preferred Qualifications

• Braze Certified Practitioner/Marketer/Developer certifications.
• Iterable Product Certifications.
• Salesforce, Adobe, or CDP platform certifications.
• Experience leading global enterprise implementations.
• Experience in retail, financial services, telecom, healthcare, travel, or eCommerce industries.
• Consulting background with firms such as Accenture, Deloitte Digital, Publicis Sapient, Merkle, Bounteous, Cognizant, Infosys, or Wipro.Leadership Expectations
• Serve as the Martech thought leader within the organization.
• Influence executive stakeholders and client leadership teams.
• Translate business objectives into scalable customer engagement solutions.
• Drive innovation through AI, predictive analytics, and next-generation personalization capabilities.
• Build and grow high-performing technology and solution architecture teams.