Braze Developer

Rarr Technologies; Pune District, Bengaluru, Delhi; Hybrid; INR 1,500,000 - 2,100,000; Full time

Job summary

Rarr Technologies seeks a Braze Campaign Senior Specialist/Developer to configure, build, test, and troubleshoot complex customer engagement campaigns across mobile and digital channels. You will craft multichannel canvases with real-time triggers and dynamic API-driven interactions, leveraging advanced Liquid templates and robust webhook integrations.

Responsibilities include implementing connected content, ensuring reliable delivery across Email, Push, IAM, and SMS, and diagnosing payload or

Qualifications

• Advanced Liquid coding for dynamic content and multilingual templates.
• HTML5/CSS3 email coding and compatibility testing.
• JSON payload structures and API integration patterns.
• Experience with RESTful APIs and webhook configuration in campaigns.
• Scripting and debugging of webhook payloads and failures.

Responsibilities

• Build complex, multichannel Braze canvases with branching and triggers.
• Write advanced Liquid templates for dynamic content and bilingual copy.
• Implement Connected Content calls and webhook integrations with caching/fallbacks.
• Develop real-time, event-driven campaigns from custom events like usage thresholds.
• Troubleshoot payload errors, template parsing issues, and audience segmentation.

Skills

Liquid programming

HTML/CSS for email

JSON payloads

RESTful APIs

Webhook setup

Tools

Braze

Job description

Role & responsibilities

The Braze Campaign Senior Specialist / Developer is a senior hands‑on engineer responsible for configuring, building, testing, and troubleshooting complex customer engagement campaigns, real‑time triggers, and dynamic API‑driven interactions across mobile and digital channels.

Key Responsibilities

• Complex Journey Implementation: Build complex, branching, multichannel Canvases using Canvas Flow, decision splits, exception events, and re‑eligibility controls.
• Advanced Liquid and Dynamic Content: Write advanced Liquid template logic for dynamic content, nested data arrays, multi‑market pricing and currency, and bilingual copy.
• Connected Content and Webhook Scripting: Implement Connected Content calls to external middleware, product catalogues, and CMS endpoints, with resilient caching and fallback logic.
• Trigger‑Based Event Integration: Build real‑time, event‑triggered campaigns driven by custom events, such as usage threshold warnings, top‑ups, and border crossings.
• Technical Troubleshooting: Debug payload errors, template parsing defects, webhook timeouts, and audience segmentation discrepancies.

Required Qualifications and Experience

• Experience: 7-10 years in campaign engineering and marketing automation development, including 3+ years of hands‑on experience building advanced Braze journeys.
• Core Skills: Advanced Liquid programming, HTML5/CSS3 for email, JSON data payloads, RESTful APIs, and webhook configuration.
• Channel Mastery: Proven experience building campaigns across Email, Push (iOS/Android), In‑App Messages (IAM), and SMS.
• Analytical Skills: Ability to inspect API request and response logs, troubleshoot webhook failures, and optimize message delivery speed.

Key Deliverables

• End-to-end configured multichannel Canvases and campaigns
• Dynamic Liquid code snippets and fallback matrices
• Connected Content call scripts and webhook payloads
• Campaign technical architecture sheets and execution runbooks

Preferred candidate profile