Manager-Marketing

Godrej Enterprises Group; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Godrej Material Handling, part of Godrej Enterprises Group, is seeking a Product Portfolio Manager based in Mumbai. You will own stackers and pallet truck products, drive pricing and inventory strategies, and support the sales force and channel partners across India.

You will collaborate with Marketing and Training teams to develop content, manage promotional campaigns, and contribute to strategic business planning.

Qualifications

• Essential: Degree in Mechanical / Production / Automobile / Electrical.

Responsibilities

• Manage product portfolio for stackers and pallet trucks.
• Monitor market trends and advise on product rationalization.
• Support sales teams and channel partners to drive growth.
• Develop and manage training content for product lines.
• Plan and execute marketing communications and promotions.
• Support strategic business plans and reviews.

Skills

Product strategy

Market knowledge

Customer insights

Data analysis

Education

Mechanical / Production / Automobile / Electrical

Postgraduate in Marketing

Tools

Salesforce CRM

IoT platforms

Job description

About the Business & Position Overview

As India's largest manufacturer of forklift trucks, Godrej Material Handling offers an extensive range of forklifts, which include electric, LPG, and diesel counterbalanced forklifts up to 25 tonne capacity, warehouse trucks, and specialised trucks for specific applications. The business also designs and manufactures accessories to address a wide range of handling applications besides offering accessories made by specialists. The business offers lease, hire-purchase, and sale of pre-owned equipment as well as service maintenance programs through a network of 16 branches and over 45 dealers across India. The business exports to over 40 countries across Asia, the Middle East, Africa, Latin America and Europe and holds ISO 9001-2008, ISO 14001-2004 and OHSAS 18001-2007 quality assurance certificates awarded by TUV Nord. With the help of international partners, like Crown, Komatsu, Hubtex, Tennant, Merlo, Iteco and Harlan, Godrej Material Handling offers a one-stop solution for its customers.

Key Responsibilities

• Product Portfolio Management - Stackers and Pallet trucks
• Pricing and Inventory Strategy Management
• Effective support to Sales team and Channel Partners
• Product Training Content Management
• Marketing Communication / Promotion Programs Management
• Organization Imperatives

Job Description

The incumbent will be responsible for :

• Product Portfolio Management - Stackers and Pallet trucks
  • a.Monitor product portfolio sales and product mix and continuously analyze trends to drive rationalization
  • b.Recommend stock production programs; coordinate with the supply chain team
  • c.Study the market dynamics to identify future opportunities and threats and recommend new product add-ons and new product/variant introductions
  • d.Lead New Product Introduction (NPI) activities from Marketing & Sales perspective
  • e.Identify and develop sources for traded products
  • f.Participate in compliance certification exercises
  • g.Conduct monthly customer visits to understand product applications, market trends (Godrej vs competitors)
  • h.Actively Contribute to business strategy business strategy and action plans, during SBP (Strategic Business Plan), ABP (Annual Business Plan) and business reviews
• Pricing and Inventory Strategy Management
  • a.Monitor product costs, contribution margins, competitor pricing and market actions including import data and import costs
  • b.Recommend and implement price revisions and sales schemes
  • c.Ensure timely execution of pricing decisions
  • d.Plan inventory for traded products and ensure availability in the field through coordination with Planning team and Corporate Imports
• Effective to Sales Team and Channel Partners
  • a.Monitor Salesforce and Infor data to assess overall performance, geographic trends, product-wise performance and take corrective actions to drive sales targets
  • b.Engage with Branches, Channel partners to resolve selling challenges and drive business growth
  • c.Provide technical support to Branch teams, Channel partners and Tender teams
  • d.Ensure achievement of monthly order booking targets
• Product Training Content Management
  • a.Collaborate with Training team and Marketing Communication team to design training content and structure
  • b.Ensure effective execution of training programs
  • c.Identify field team training requirements and drive continuous learning initiatives
  • d.Gather feedback and continuously optimize training modules for improved effectiveness
• Manage Marketing Communication / Promotion Programs
  • a.Collaborate with Marketing Communication team to define product positioning, messaging, target segments (persona, industry, geography, seasonality)
  • b.Develop integrated communication plans using channels like social media, email campaigns. exhibitions & seminars, Customer meets & webinars and Website & digital platforms
  • c.Engage with industry associations to drive product promotion and visibility
  • d.Monitor and optimize campaign effectiveness
  • e.Develop marketing collateral including Product presentations, Brochures, Web 3D content, Videos
• Organizational Imperatives
  • a.Team Development: Fostering the growth and development of team members and subordinates.
  • b.Formulate plans and track metrics for key business processes under Enterprise Risk Management
  • c.Achieving Operational Excellence through Kaizen & CII Business Excellence.
  • d.Understanding and ensuring compliance with all statutory requirements and internal processes.

Qualification Details

Essential Qualification :

Degree in Mechanical / Production / Automobile / Electrical

Preferred Qualification :

Postgraduate in Marketing

Preferred Experience :

-

Special Skills

• Knowledge -
  • a.Implementation / Execution of defined product strategies
  • b.Product knowledge, market knowledge
  • c.Anticipation of evolving customer needs
  • d.Analysis of data, information, situations and extraction of relevant, actionable insights and data driven decisions
• Skills -
  • a.Problem solving ability to drive sales growth
  • b.Collaboration
  • c.Interpersonal skills
  • d.Written and verbal communication
  • e.Decision making| Knowledge of Salesforce CRM and digital platforms like IOT