Manager- Digital Planning

Epsilon Data Management; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Epsilon Data Management is seeking a Digital Media Planner to own media planning and delivery for key accounts in Mumbai. You will oversee day-to-day client servicing, optimize ongoing campaigns, and coordinate with internal teams to ensure timely execution.

The role includes strategic campaign analysis, presenting plans to clients, and driving KPI-based outcomes. You will supervise media plans, promote innovation, and coach team members to strengthen capabilities.

Qualifications

• Develop media strategies to achieve brand objectives.
• Plan, implement and execute campaigns across channels.
• Manage end-to-end digital media planning campaigns and relationships with vendors.

Responsibilities

• Own media planning and delivery for key accounts.
• Day-to-day client servicing, optimization of campaigns, and coordinating between client and internal teams.
• Manage day-to-day implementation, optimization, and performance of on-going campaigns.
• Assist in strategic analysis of campaigns.
• Present final plan to the client and handle day-to-day interactions.
• Own brand and KPI delivery to drive business goals.
• Supervise and design media plans using appropriate tools.
• Foster innovation and provide insights for creative media solutions.
• Provide inputs to client and respond to client needs.
• Mentor team members through on-the-job coaching and training.

Skills

Media Strategy

Campaign Planning

Account Management

Analytics Mindset

Team Leadership

Cross-Functional Coordination

Tools

Facebook

DV360

Google Ads

Job description

Key Responsibilities

• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns.
• Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPI s to drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on-the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts

Experience Details

• 1-4 years experience in similar field
• Previous experience of working with a digital media agency
• Managed end to end Digital Media Planning campaigns
• Platform knowledge Facebook, Google, Programmatic, Publishers
• Good vendor relations
• Should have managed a team of individual multi-functional individuals

Job Related Skills

• Developing Media Strategy to achieve respective brand s objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Abreast with industry trends and innovations to drive thought leadership in business.
• Media dashboard experience
• Adwords, Dv360, Facebook
• Thorough understanding and inter department relationships
• Analytically bent with Creative mindset

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.