Director – Digital Media Planning

Interactive Avenues; Mumbai; On-site; INR 6,000,000 - 9,000,000; Full time

Job summary

Interactive Avenues, part of Omnicom Media, is looking for a Digital Media Planning Director in Mumbai. You will lead strategic media planning, own client relationships, and drive revenue growth while guiding a team of planners and buyers.

You’ll shape multi-channel media strategies, optimize budgets across digital platforms, and stay ahead of trends to deliver high-impact campaigns for major brands in India.

Qualifications

• Masters/Bachelor’s Degree.
• Minimum 8 years as a Digital Media Planner.

Responsibilities

• Serve as the strategic partner and primary point of contact for senior client stakeholders.
• Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals.
• Build and nurture long-term client relationships rooted in trust, performance, and value delivery.
• Translate business challenges into innovative and actionable media plans.
• Identify and pursue upsell and cross-sell opportunities to expand the agency’s scope with existing clients.
• Develop and present new media-led proposals that add value and strengthen client partnerships.
• Collaborate with the leadership team on pitches and business development initiatives.
• Contribute actively to revenue growth and agency profitability.
• Lead development and implementation of integrated media strategies tailored to client objectives.
• Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency.
• Stay current with evolving media trends, tools, and innovations to guide campaign planning and ideation.
• Drive real-time campaign optimizations, balancing performance and creativity.
• Oversee execution of end-to-end media planning and buying deliverables.
• Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and post-campaign analyses.
• Guide teams through milestone presentations and high-impact campaigns.
• Partner closely with analytics, strategy, and creative leads for integrated campaign success.
• Lead, mentor, and inspire a team of media planners and buyers.
• Foster a culture of collaboration, innovation, accountability, and continuous improvement.
• Ensure efficient workflow management and effective capacity planning.
• Create personalized development plans and upskilling opportunities for team growth.

Skills

Leadership

Client management

Media planning

Forecasting

Communication

Team leadership

Education

Masters/Bachelor's Degree

Tools

DV360

Google Ads

Meta Business Suite

Comscore

GWI

TGI

Job description

Digital Media Planning - Director

Seniority Level: Senior Level (8-12 Years)

Position Summary

You’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques.

Key Responsibilities

Client Relationship Management

• Serve as the strategic partner and primary point of contact for senior client stakeholders
• Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals
• Build and nurture long-term client relationships rooted in trust, performance, and value delivery
• Translate business challenges into innovative and actionable media plans

Business Growth & Innovation

• Identify and pursue upsell and cross-sell opportunities to expand the agency’s scope with existing clients
• Develop and present new media-led proposals that add value and strengthen client partnerships
• Collaborate with the leadership team on pitches and business development initiatives
• Contribute actively to revenue growth and agency profitability

Media Strategy & Planning

• Lead development and implementation of integrated media strategies tailored to client objectives
• Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency
• Stay current with evolving media trends, tools, and innovations to guide campaign planning and ideation
• Drive real-time campaign optimizations, balancing performance and creativity

Campaign Excellence

• Oversee execution of end-to-end media planning and buying deliverables
• Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and post-campaign analyses
• Guide teams through milestone presentations and high-impact campaigns
• Partner closely with analytics, strategy, and creative leads for integrated campaign success

Leadership & Team Development

• Lead, mentor, and inspire a team of media planners and buyers
• Foster a culture of collaboration, innovation, accountability, and continuous improvement
• Ensure efficient workflow management and effective capacity planning
• Create personalized development plans and upskilling opportunities for team growth

Skills & Competencies

• Strong leadership and client management capabilities
• Deep knowledge of the Indian media ecosystem across digital, traditional, and emerging platforms
• Expertise in tools such as DV360, Google Ads, Meta Business Suite, Comscore, GWI, TGI, and other media research and planning platforms
• Ability to forecast campaign performance and make data-led decisions in real-time
• Excellent communication, presentation, and storytelling skills
• A strong balance of strategic thinking and operational execution
• Proven ability to manage teams, delegate effectively, and mentor future leaders

Qualifications

• Masters/Bachelor’s Degree
• Minimum 8 years as a Digital Media Planner

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Our commitment to diversity, equity and inclusion

At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.