Media Manager

Zoo Media; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Zoo Media in Mumbai is seeking a strategic Media Manager to lead digital media planning, campaign strategy, and execution across platforms. The role requires understanding audience behavior, media channels, and performance optimization to drive growth.

Ideal experience ranges from 4–6 years, with expertise in DV360, Google Ads, Meta, Sizmek and related tools. You will collaborate with internal teams, manage budgets, and mentor junior staff to elevate campaign performance.

Qualifications

• Proven expertise in digital media planning and campaign management.
• Understanding of audience segmentation, media buying, budget allocation, and campaign optimization.
• Proficiency in DV360, Google Ads, Meta, Sizmek, MOAT IAS and media research tools.
• Strong analytical, reporting, and communication skills.
• Ability to manage multiple campaigns, timelines, and stakeholders.
• Strong collaboration and stakeholder management capabilities.

Responsibilities

• Collaborate with marketing and internal teams to understand campaign goals, target audiences, and KPIs.
• Create and execute innovative media plans across platforms including display, social, video, search, programmatic, and emerging digital channels.
• Develop media strategies that align with brand objectives and performance goals.
• Monitor campaign pacing, budgets, and delivery to ensure efficient execution.
• Analyze campaign performance metrics including impressions, CTR, CPA, conversions, and ROAS to derive actionable insights.
• Optimize media mix and channel allocation to maximize reach, engagement, and conversions.
• Coordinate with internal teams to ensure smooth execution of integrated marketing campaigns.
• Build and maintain strong relationships with media partners, vendors, and platform representatives.
• Act as the first point of contact for campaign escalations and performance-related concerns.
• Stay updated on digital media trends, technologies, and industry best practices to drive innovation and effectiveness.
• Mentor junior team members and contribute to team development and operational efficiency.

Skills

Digital media planning

Campaign management

Audience segmentation

Budget allocation

Campaign optimization

Analytical reporting

Stakeholder management

Tools

DV360

Google Ads

Meta

Sizmek

MOAT IAS

Media research tools

Job description

Role Summary

We are looking for a strategic and analytical Media Manager to lead digital media planning,campaign strategy, and execution across platforms. This role requires strong understanding ofaudience behaviour, media channels, and performance optimization to drive impactfulcampaigns and business growth.Ideal Experience: 4–6 years

Key Responsibilities

• Collaborate with marketing and internal teams to understand campaign goals, targetaudiences, and KPIs.
• Create and execute innovative media plans across platforms including display, social,video, search, programmatic, and emerging digital channels.
• Develop media strategies that align with brand objectives and performance goals.
• Monitor campaign pacing, budgets, and delivery to ensure efficient execution.
• Analyze campaign performance metrics including impressions, CTR, CPA,conversions, and ROAS to derive actionable insights.
• Optimize media mix and channel allocation to maximize reach, engagement, andconversions.
• Coordinate with internal teams to ensure smooth execution of integrated marketingcampaigns.
• Build and maintain strong relationships with media partners, vendors, and platformrepresentatives.
• Act as the first point of contact for campaign escalations and performance-relatedconcerns.
• Stay updated on digital media trends, technologies, and industry best practices todrive innovation and effectiveness.
• Mentor junior team members and contribute to team development and operationalefficiency.

Must-Have Skills

• Strong expertise in digital media planning and campaign management.
• Understanding of audience segmentation, media buying, budget allocation, andcampaign optimization.
• Proficiency in platforms and tools such as DV360, Google Ads, Meta, Sizmek,MOAT IAS, and media research tools.
• Strong analytical, reporting, and communication skills.
• Ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
• Strong collaboration and stakeholder management capabilities.

Good to Have

• Google and Facebook Blueprint certifications.
• Experience working with luxury, fashion, jewellery, or premium lifestyle brands.
• Understanding of programmatic advertising and advanced media strategies.
• Experience in negotiating with media vendors and platform partners.
• Knowledge of consumer insights and media research tools like GWI, SimilarWeb, andComScore.