Digital Media Planning

Havas Media Network India; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading media company in India is looking for a Digital Media Planning expert to own digital marketing strategies. You will conceptualize communication strategies, monitor performance, and work with various teams. The ideal candidate has 6-7 years of experience and a Post Graduate Degree in Advertising/Marketing. Join us to enhance client campaigns and drive results.

Qualifications

• 6-7 years of relevant work experience.
• Solid understanding of marketing and media planning principles.
• Experience using technology to connect with key target audience segments.

Responsibilities

• Take ownership of client needs/requests related to digital marketing strategy.
• Conceptualize and produce holistic communication strategies.
• Work closely with internal teams to monitor performance.

Skills

Digital marketing strategy

Research and analytical thinking

Proficiency in digital media planning software

Excellent verbal and writing skills

Problem solving

Team player

Education

Post Graduate Degree/ Diploma in Advertising/Marketing/Communication

Tools

DoubleClick/DART

Similarweb

ComScore

Job description

Overview

Join to apply for the Digital Media Planning role at Havas Media Network India.

Responsibilities

• Take ownership of client needs/requests related to digital marketing strategy campaigns through influencers and digital ads.
• Conceptualize and produce holistic communication strategies related to the client’s campaign KPI.
• Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics.
• Device cross-platform digital plans focusing on objectives from brand awareness to engagement to performance-led outcomes.
• Improve the design, usability, content and conversion points of websites/landing pages for the promotion and growth of a brand’s online assets.
• Monitor benchmarks for measuring the impact of media programs and analyze, review & report on campaign effectiveness to maximize results.
• Negotiate with media publishers.
• Lead role in training and managing team members in digital media.
• Collaborate with all departments in the agency.
• Serve as the primary point person on key accounts.
• Participate in new business pitches, internal presentations, and award submissions as part of the Group Head role.

Profile Requirements

• 6-7 years of relevant work experience.
• Post Graduate Degree/ Diploma in Advertising/Marketing/Communication.
• Solid understanding of marketing and media planning principles.
• Experience using technology to connect with key target audience segments.
• Proficiency in digital media planning and trafficking software, including DoubleClick/DART (or equivalent), Similarweb and ComScore.

Preferred Skills

• Excellent research and analytical thinking skills.
• Excellent verbal and writing skills.
• Resourceful problem solver.
• Team player with ability to work under pressure.
• Experience in performance and programmatic media planning is advantageous.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Design, Art/Creative, and Information Technology

Industries

• Advertising Services