Digital Media Planner

Omnicom Media India; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Omnicom Media India is hiring a Digital Media Planner in Mumbai. The role covers end-to-end digital campaign planning, execution and performance tracking, working closely with clients, internal teams and platform partners to deliver data-driven media solutions aligned with business goals.

The ideal candidate has 3–5 years’ experience in digital media planning, preferably from an agency background, and strong analytical skills to derive actionable insights from campaign data.

Qualifications

• 3–5 years of experience in digital media planning.
• Experience in agency environments preferred.
• Strong analytical skills and data-driven approach.
• Excellent stakeholder communication.

Responsibilities

• Decode client briefs and develop approach notes for upcoming campaigns.
• Plan and execute campaigns aligned with objectives, budgets and timelines.
• Coordinate with vendors and platform partners pre-launch.
• Monitor campaigns and share performance reports with insights.
• Drive optimisation through tracking and course corrections.
• Maintain campaign data on dashboards accurately.
• Conduct post-campaign analysis and present learnings to clients and teams.
• Share platform trends and past learnings to improve outcomes.
• Track spends to ensure delivery within budgets.
• Research new platforms and features to enhance strategy.
• Support new business pitches with data inputs and presentation development.

Skills

Digital media planning

Campaign execution

Performance marketing

Analytical mindset

Stakeholder management

Multitasking

Tools

Google Analytics

Adobe Analytics

Similarweb

Google Suite

Meta Business Manager

LinkedIn Analytics

Job description

We Are Hiring | Digital Media Planner | Mumbai

Experience Required:3–5 years of experience in digital media planning, preferably from a media/advertising agency background.

Role Overview:The role involves end-to-end digital campaign planning, execution, and performance tracking. The individual will work closely with clients, internal teams, and platform partners to deliver effective, data-driven digital media solutions aligned with business objectives.

Key Responsibilities:

• Decode client briefs and develop detailed approach notes for upcoming digital campaigns.
• Plan and execute digital campaigns in line with client objectives, budgets, and timelines.
• Coordinate with vendors and platform partners to ensure readiness before campaign launch.
• Monitor ongoing campaigns and share regular performance reports with actionable insights.
• Drive campaign optimisation through continuous tracking and course correction.
• Maintain and update campaign data on dashboards accurately and regularly.
• Conduct post-campaign analysis and present key learnings to clients and internal teams.
• Share platform knowledge, trends, and past learnings to improve future campaign outcomes.
• Track campaign spends and ensure delivery within allocated budgets.
• Research new platforms and features to enhance digital strategy effectiveness.
• Support new business pitches through data inputs and presentation development.

Key Skills & Expertise:

• Strong understanding of digital media planning and campaign execution.
• Knowledge of performance marketing and optimisation techniques.
• Analytical mindset with the ability to derive insights from campaign data.
• Good stakeholder management and communication skills.
• Ability to manage multiple campaigns in a fast-paced environment.

Tools & Platforms:

Tools & Platforms:Platforms: LinkedIn, Twitter (X), InstagramAnalytics Tools: Google Analytics, Adobe AnalyticsTools: Similarweb, Google SuiteAd Platforms: Meta (Facebook) Business Manager