Executive- Mainline Planning

Starcom Melbourne; Mumbai; On-site; INR 450,000 - 700,000; Full time

Job summary

Starcom Melbourne is seeking a driven media planner to lead end-to-end media planning and campaign delivery for key accounts in Mumbai. You will coordinate with clients and internal teams to optimize campaigns and drive measurable results across channels.

The role requires 1–4 years of experience in a digital media agency, with hands-on work across TV, radio, print, and online platforms. You will supervise project execution and contribute to innovative media solutions while growing your team’s

Qualifications

• Develop media strategy to achieve respective brand objectives.

Responsibilities

• Own media planning and delivery for key account.
• Coordinate between client and internal teams for day-to-day servicing and optimization.
• Manage implementation, optimization, and performance of ongoing campaigns; assist in strategic analysis.

Skills

Media Strategy

Campaign Planning

Account Management

Project Management

Deadlines

Industry Trends

Media Dashboards

Analytics & Creativity

Governance & Collaboration

Tools

Adwords

DV360

Facebook

Job description

Key Responsibilities

• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPI’s to drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on –the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts

Experience Details

• 1-4 years’ experience in similar field
• Previous experience of working with a digital media agency
• Managed end to end Mainline Media Planning campaigns
• Platform knowledge – TV, Radio, Print
• Good vendor relations
• Should have managed a team of individual multi-functional individuals

Job Related Skills

• Developing Media Strategy to achieve respective brand’s objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Media dashboard experience – Adwords, Dv360, Facebook
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter-department relationships