Manager - Digital Marketing

Two Brothers India Shop A2 Ghee; Pune District; Sur place; INR 1 200 000 - 2 100 000; Plein temps

Résumé du poste

Two Brothers Organic Farms (TBOF) is seeking a Digital Marketing Manager to own performance and growth across India, Dubai, and USA. The role blends hands-on campaign execution with strategic planning across acquisition, retention, and cross-functional project delivery.

Responsibilities include end-to-end ad delivery, campaign optimisation, retention campaigns, and collaboration with creators and agencies to drive growth in multiple markets.

Qualifications

• 3–6 years in performance marketing / growth roles, ideally in D2C or e-commerce.
• Proven experience managing paid media (Meta/Google) with strong grasp of funnel metrics (ROAS, CTR, CVR, CPM, CPC).
• Experience with retention/CRM tools and loyalty programs.
• Strong project management skills — able to run multiple campaigns/markets simultaneously.
• Comfortable working with agencies, creators, and cross‑functional internal teams.
• Excellent stakeholder communication, including reporting to leadership.

Responsabilités

• Own end-to-end ad delivery across India, Dubai, and USA with timely launches and benchmark ROAS.
• Improve metrics like ROAS, CTR, CVR, CPM, and CPC.
• Ensure weekly campaign launches with QC, tracking/test codes, and pre-launch checks.
• Collaborate with media and content teams to shape communication for new launches.
• Drive revenue growth through content strategy and market-specific campaigns.
• Work with creators, influencer agencies, and partners for optimal media budgets.

Connaissances

Performance marketing

Paid media management (Meta/Google)

Retention/CRM

Project management

Stakeholder communication

Cross-functional collaboration

Campaign optimisation

Outils

Meta Ads Manager

Google Ads

CRM tools

Description du poste

Two Brothers Organic Farms (TBOF) is looking for a Digital Marketing Manager to own performance and growth across India, Dubai, and USA markets. This role blends hands‑on campaign execution with strategic planning across acquisition, retention, and cross‑functional project delivery — spanning paid media, content, influencer marketing, and CRM.

Key Responsibilities

Performance Marketing & Media

• Own end-to-end ad delivery across India, Dubai, and USA — ensuring timely launches, quality creative/creators, and benchmark ROAS across markets
• Continuously improve key performance metrics: ROAS, hook rate, scroll-stop rate, CTR, CVR, CPM, and CPC
• Ensure error‑free, on-time weekly campaign launches — including creative QC, tracking/test codes, and pre-launch ad checks
• Partner with the media team to improve business numbers and shape communication strategy for new launches

Content & Acquisition

• Drive revenue growth and improve acquisition quality through content strategy tailored to each market
• Strategize and improve success rates for new product launches, festive campaigns, brand films, and influencer marketing initiatives
• Work with content creators, influencer agencies, and partners to ensure optimal utilization of non‑working media budgets

Retention & CRM

• Build and improve retention campaigns and membership programs to drive LTV, repeat purchase rate, cross‑sell, and upsell
• Improve retention campaign performance metrics: CTR, open rates, and CVR

Planning & Project Management

• Manage the monthly marketing calendar across all three markets, covering both acquisition and retention
• Lead project management for key initiatives — brand films, influencer campaigns, media performance — and deliver on cross‑functional requests (e.g., B2B) as needed
• Maintain standardized reporting formats and manage the monthly job list/workflow across teams
• Coordinate assets, files, and cross‑functional teams to keep project timelines optimized

Stakeholder Management

• Review weekly/monthly campaign performance with writers, designers, agencies, and other stakeholders
• Communicate results and insights to senior management
• Develop competitive strategy to stay ahead of key players in the category

Website & Conversion

• Strategize and optimize landing pages to improve website conversion rates

What We're Looking For

• 3–6 years in performance marketing / growth roles, ideally in D2C or e-commerce
• Proven experience managing paid media (Meta/Google) with strong grasp of funnel metrics (ROAS, CTR, CVR, CPM, CPC
• Experience with retention/CRM tools and membership or loyalty programs
• Strong project management skills — able to run multiple campaigns/markets simultaneously
• Comfortable working with agencies, creators, and cross‑functional internal teams
• Excellent stakeholder communication, including reporting to leadership

ABOUT TWO BROTHERS ORGANIC FARM

Located in Maharashtra, India, Two Brothers Organic Farms follows the principles of organic and natural
farming methods. We prioritize the use of natural fertilizers, composting, crop rotation, and biological pest
control to ensure the health and fertility of the soil. The farm avoids synthetic chemicals, pesticides, and
genetically modified organisms (GMOs) in its farming practices.
Our primary goal is to increase three circles:
1. Circle of farmers doing sustainable agriculture
2. Circle of co-workers: Giving more socially humane standards to work
3. Circle of customers: Providing more customers with good food to have a positive impact on their
health