Digital Marketing Manager

TING; Chennai District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

TING in Chennai, India seeks a results-driven Manager - Digital to lead and optimize our paid media campaigns across Google Ads, Meta, LinkedIn, and YouTube. The role focuses on performance marketing, budget management, and analytics to drive measurable business outcomes.

You will collaborate with creative teams, set up advanced tracking with GA4 and GTM, conduct audience research, run A/B tests, and report insights to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 5-8 years hands-on paid media and digital advertising experience.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads.
• Experience with GA4, Tag Manager and data reporting.
• Strong analytical and data-driven decision making.
• Experience managing large advertising budgets.
• Knowledge of conversion tracking and attribution models.
• Excellent communication and stakeholder management.
• Detail-oriented with strong project management.

Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms.
• Develop performance marketing strategies aligned with KPIs.
• Manage campaign budgets to maximize ROI and acquisition targets.
• Monitor performance, analyze data, and provide actionable insights.
• Conduct audience research, keyword analysis, and market analysis.
• Collaborate with creative and design teams for high-performing ads.
• Set up tracking and measurement using Google Analytics and GTM.
• Prepare regular performance reports for stakeholders.
• Perform A/B testing on creatives, audiences, bids, and landing pages.
• Stay updated with industry trends and platform updates.

Skills

Paid media

Performance marketing

Google Ads

Meta Ads Manager

LinkedIn Ads

GA4

Google Tag Manager

Budget management

Analytics

Attribution

Audience segmentation

Stakeholder management

Communication

Project management

Education

Bachelor's degree in Marketing

Tools

GA4

Google Tag Manager

Reporting tools

Job description

We are seeking a results-driven Manager - Digital to lead and optimize our digital advertising campaigns across multiple platforms. The ideal candidate will have strong expertise in performance marketing, campaign strategy, budget management, and analytics, with a proven track record of driving measurable business outcomes.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other relevant channels.
• Develop and implement performance marketing strategies aligned with business objectives and KPIs.
• Manage campaign budgets efficiently to maximize ROI and achieve acquisition targets.
• Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
• Conduct audience research, keyword analysis, competitor benchmarking, and market trend analysis.
• Collaborate with creative, content, and design teams to develop high-performing ad creatives and landing pages.
• Set up tracking, attribution, and conversion measurement using tools such as Google Analytics, Google Tag Manager, and platform-specific tracking solutions.
• Prepare regular performance reports and present campaign insights to stakeholders.
• Perform A/B testing across creatives, audiences, bidding strategies, and landing pages.
• Stay updated with industry trends, platform updates, and emerging digital advertising opportunities.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5-8 years of hands‑on experience in paid media, performance marketing, or digital advertising.
• Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid media platforms.
• Proficiency in Google Analytics (GA4), Google Tag Manager, and reporting tools.
• Strong analytical skills with the ability to interpret data and make data‑driven decisions.
• Experience managing substantial advertising budgets and optimizing campaigns for performance.
• Knowledge of conversion tracking, attribution models, and audience segmentation.
• Excellent communication, presentation, and stakeholder management skills.
• Strong attention to detail and project management capabilities.

Preferred Qualifications

• Google Ads, Meta Blueprint, or other relevant digital marketing certifications.
• Experience working in an agency environment.
• Familiarity with marketing automation and CRM platforms.
• Understanding of SEO, CRO, and broader digital marketing channels.