Digital Marketing Manager

Astitvaa Advertisements; Patna; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Astitvaa Advertisements in Patna, India seeks a Digital Marketing Manager to lead digital strategy across paid ads, SEO, and social channels. You will develop campaigns, manage budgets, optimize performance, and coordinate with content teams to drive quality leads and conversions.

The role involves analyzing KPIs, reporting performance, and exploring new platforms to enhance brand visibility. Relevant experience across Google/META ads and analytics is essential.

Qualifications

• Experience leading digital marketing campaigns across multiple channels.
• Strong understanding of paid ads, SEO, social media, content marketing and lead generation.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Plan and manage campaigns across Google Ads, Meta Ads, Instagram, Facebook, YouTube and LinkedIn.
• Manage and optimize paid advertising budgets to generate quality leads and improve ROI.
• Develop and execute SEO strategies, including keyword research, on-page and off-page optimization.
• Manage social media platforms and develop monthly content calendars.
• Coordinate with designers and content teams for digital creatives and campaigns.
• Generate leads through digital marketing campaigns and coordinate with sales teams for conversion.
• Monitor website content, landing pages and basic optimization.
• Track campaign performance using Google Analytics 4, Google Search Console, Meta Business Suite and Google Ads.
• Prepare weekly and monthly digital marketing performance reports for management.
• Analyze KPIs such as CPC, CTR, CPA, CPL, conversion rate, traffic and ROAS.
• Develop remarketing and retargeting campaigns.
• Identify new digital platforms, trends and technologies to improve brand visibility.
• Lead and coordinate the digital marketing team and external agencies/vendors.

Skills

Digital marketing

SEO

Campaign management

Analytics

Tools

Google Ads

Meta Ads

Google Analytics 4

Google Search Console

Job description

Role & responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Plan and manage campaigns across Google Ads, Meta Ads, Instagram, Facebook, YouTube and LinkedIn.
• Manage and optimize paid advertising budgets to generate quality leads and improve ROI.
• Develop and execute SEO strategies, including keyword research, on-page SEO, off-page SEO and competitor analysis.
• Manage the company's social media platforms and develop monthly content calendars.
• Coordinate with graphic designers, video editors and content teams for digital creatives and campaigns.
• Generate leads through digital marketing campaigns and coordinate with the sales/business development team for conversion.
• Manage website content, landing pages and basic website optimization.
• Monitor website traffic, search rankings, engagement, leads and conversions.
• Track campaign performance using Google Analytics 4, Google Search Console, Meta Business Suite and Google Ads.
• Prepare weekly and monthly digital marketing performance reports for management.
• Analyze KPIs such as CPC, CTR, CPA, CPL, conversion rate, traffic and ROAS.
• Conduct competitor and market research to identify new marketing opportunities.
• Develop remarketing and retargeting campaigns.
• Identify new digital platforms, trends and technologies to improve brand visibility.
• Manage multiple campaigns and ensure timely execution.
• Lead and coordinate the digital marketing team and external agencies/vendors, wherever required.
• Take ownership of digital marketing performance and continuously optimize campaigns.

Preferred candidate profile

We are looking for a creative, performance-driven and experienced Digital Marketing Manager to lead our digital marketing activities and strengthen the company's online presence.

The candidate will be responsible for developing and executing digital marketing strategies, managing paid advertising campaigns, SEO, social media, content marketing, lead generation, website performance and analytics.