Digital Marketing Manager

Pinaka Digital Technologies; Pune District; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Pinaka Digital Technologies is seeking an experienced Performance Marketing Manager to lead client-facing initiatives and develop integrated digital marketing strategies. You will work as the primary contact for clients, ensure seamless campaign execution, and maintain strong relationships while collaborating with cross-functional teams.

The role requires expertise in paid media, SEO, website performance, social media, and PR to deliver measurable business outcomes.

Qualifications

• 8–10 years of experience in Performance Marketing within a digital marketing agency.
• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Strong understanding of campaign planning, audience targeting, attribution, tracking, and optimization.
• Working knowledge of SEO, website optimization, CRO, social media marketing, content strategy, and digital PR.
• Experience with GA4, GTM, Looker Studio, Excel, and reporting dashboards.
• Excellent client management, presentation, communication, analytical, and project management skills.
• Ability to manage multiple client accounts and coordinate cross-functional teams.

Responsibilities

• Act as the primary point of contact for assigned client accounts.
• Build and maintain strong client relationships by understanding business goals and marketing objectives.
• Conduct regular client meetings to discuss campaign performance, requirements, and strategies.
• Translate client requirements into actionable briefs for internal teams.
• Develop and present monthly media performance reports with actionable insights.
• Plan, monitor, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
• Collaborate with Creative, Content, SEO, Website, PR, and Social Media teams to execute integrated marketing campaigns.
• Provide strategic recommendations on SEO, website performance, landing pages, CRO, content, and social media to improve campaign outcomes.
• Identify opportunities to optimize budgets, maximize ROI, and drive business growth.
• Handle client escalations and ensure timely campaign delivery.
• Stay updated with digital marketing trends and platform updates.
• Identify upselling and cross-selling opportunities within existing client accounts.

Skills

Performance marketing

Google Ads

Meta Ads

LinkedIn Ads

Campaign optimization

Analytics

Client management

SEO basics

Tools

GA4

Google Tag Manager

Looker Studio

Excel

Job description

About the Role

We are looking for an experienced Performance Marketing Manager to lead client-facing performance marketing initiatives. The ideal candidate will serve as the primary point of contact for clients, develop integrated digital marketing strategies, and ensure seamless campaign execution while maintaining strong client relationships.

The role requires strong expertise in paid media, along with a working knowledge of SEO, website performance, social media, and PR to provide holistic marketing solutions and drive measurable business outcomes.

Key Responsibilities

• Act as the primary point of contact for assigned client accounts.
• Build and maintain strong client relationships by understanding business goals and marketing objectives.
• Conduct regular client meetings to discuss campaign performance, requirements, and strategies.
• Translate client requirements into actionable briefs for internal teams.
• Develop and present monthly media performance reports with actionable insights.
• Plan, monitor, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
• Collaborate with Creative, Content, SEO, Website, PR, and Social Media teams to execute integrated marketing campaigns.
• Provide strategic recommendations on SEO, website performance, landing pages, CRO, content, and social media to improve campaign outcomes.
• Identify opportunities to optimize budgets, maximize ROI, and drive business growth.
• Handle client escalations and ensure timely campaign delivery.
• Stay updated with digital marketing trends and platform updates.
• Identify upselling and cross-selling opportunities within existing client accounts.

Required Skills & Qualifications

• 810 years of experience in Performance Marketing within a digital marketing agency.
• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising platforms.
• Strong understanding of campaign planning, audience targeting, attribution, conversion tracking, and performance optimization.
• Working knowledge of SEO, website optimization, CRO, social media marketing, content strategy, and digital PR.
• Experience with GA4, Google Tag Manager, Looker Studio, Microsoft Excel, and reporting dashboards.
• Excellent client management, presentation, communication, analytical, and project management skills.
• Ability to manage multiple client accounts and coordinate cross-functional teams.

Preferred Qualifications

• Experience with Real Estate clients is an added advantage.
• Google Ads, Meta Blueprint, and GA4 certifications are preferred.
• Familiarity with WordPress, CRM, and marketing automation tools is desirable.

What We're Looking For

• Strong leadership and ownership mindset.
• Excellent client-facing communication and stakeholder management skills.
• Strategic thinker with a data-driven approach.
• Holistic understanding of Paid Media, SEO, Website, Social Media, Content, and PR.
• Proactive, solution-oriented, and capable of thriving in a fast-paced agency environment.
• Passion for delivering measurable business growth through integrated digital marketing strategies.

If you are passionate about digital advertising, client success, and driving high-performing campaigns, we'd love to have you join our team.