Manager - Design, mediasmart

Affle Enterprise; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Affle is seeking a skilled digital creative developer to craft HTML5-based ad experiences across mobile and web. You will translate campaign concepts into functional, engaging creatives and optimize performance.

The role covers dynamic content integration, creative personalisation and cross‑device delivery. You will collaborate with Design, Product, Engineering and Campaign Operations to ensure on‑time delivery, adherence to specs and high-quality assets.

Qualifications

• 3–7 years of experience in digital creative development or related fields.
• Strong hands-on experience with HTML5 advertising creatives.
• Experience with rich media formats, interactive ad units and dynamic creatives.

Responsibilities

• Develop and execute rich media and interactive advertising formats across mobile, web, and other digital environments.
• Translate concepts into technically functional, engaging, responsive ad experiences.
• Work on dynamic content integration, creative personalisation and asset variations.

Skills

HTML5

Rich media

DCO

Programmatic ads

Testing & debugging

Job description

What You'll Do

Develop and execute rich media, interactive and high-impact advertising formats across mobile, web and other digital environments.

Translate creative concepts and campaign briefs into technically functional, engaging and responsive ad experiences.

Work on Dynamic Creative Optimisation (DCO), including dynamic content integration, creative personalisation and asset variations.

Integrate creative elements with campaign data, audience signals, location and other contextual parameters.

Work closely with Design, Product, Engineering, Sales and Campaign Operations teams to deliver creative solutions within campaign timelines.

Test, troubleshoot and optimise creatives for functionality, rendering, loading speed and overall performance.

Ensure adherence to advertising specifications, platform guidelines and ad-quality standards.

Maintain reusable creative templates, technical documentation and development best practices.

Explore new technologies, tools and formats to improve creative development and execution.

Support the development of bespoke creative solutions for strategic client campaigns.

What We're Looking For

3–7 years of experience in digital creative development, rich media, interactive advertising or creative technology.

Strong hands-on experience in developing HTML5-based advertising creatives.

Practical experience with rich media formats, interactive ad units and dynamic creatives.

Understanding of DCO, creative personalisation and programmatic advertising environments.

Familiarity with mobile advertising formats, ad specifications, ad servers and third-party tracking integrations.

Experience in testing, debugging and optimising creatives across devices and platforms.

Exposure to CTV, DOOH or cross-screen advertising formats would be an advantage.

Good understanding of design principles and the ability to translate visual concepts into functional digital experiences.

Strong problem-solving skills, attention to detail and ability to manage multiple deliverables.

Ability to work effectively with cross-functional teams and manage creative development timelines.

The Person We're Looking For

About Affle:

Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs).

Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced generative AI capabilities.

Affle 3i Consumer Platform delivers verticalized solutions across industries and geographies at scale, helping marketers engage with audiences in more relevant and meaningful ways.

With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices. Its AI-powered agents and algorithms go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation.

About BU (mediasmart):

mediasmart (An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message.

Unique strengths such as omni-channel audience management & incrementality measurement together with measurable and high impact CTV advertising (through its proprietary Household Sync technology), makes mediasmart the platform of choice for marketers looking for an intuitive and powerful programmatic solution, whether they choose to use mediasmart’s console or build their own solutions on top of its open APIs.

mediasmart is now part of the Affle Group, a fast growing public listed company. Affle (India) Ltd trades on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE)