Manager - Meta Operations, Ultra

Affle; Gurugram District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A global technology company is seeking a performance-driven Manager for Meta Operations to lead campaign strategy, execution, and optimization across Meta platforms such as Facebook and Instagram. The ideal candidate will have 4-7 years of experience in performance marketing or ad operations, with hands-on expertise in Meta Ads Manager. This role emphasizes driving operational excellence and performance outcomes in a fast-paced adtech environment.

Qualifications

• 4–7 years of experience in performance marketing or ad operations.
• Hands-on expertise with Meta Ads Manager.
• Strong understanding of tracking tools like Pixels, SDKs, conversion APIs.

Responsibilities

• Own end-to-end execution of Meta Ads campaigns.
• Design, launch, monitor, and optimize campaigns.
• Conduct structured A/B testing and audience experimentation.
• Collaborate with analytics teams to improve measurement accuracy.

Skills

Performance marketing

Ad operations

Meta Ads Manager

Tracking tools

A/B testing

Job description

Position: Manager Meta Operations

Location: Gurgaon

Role Overview

We are looking for a performance-driven Meta Operations Manager to lead campaign strategy, execution, and optimization across Meta platforms (Facebook & Instagram). This role will drive operational excellence, performance outcomes, and revenue growth across advertiser portfolios in a fast-paced adtech environment.

Key Responsibilities

• Own end-to-end execution of Meta Ads campaigns across performance and brand objectives.
• Design, launch, monitor, and optimize campaigns to meet CPA, ROAS, CTR, and conversion targets.
• Conduct structured A/B testing and audience experimentation.
• Implement best practices across bidding strategies, audience segmentation, creatives, and funnel tracking.
• Monitor performance dashboards and identify actionable insights.
• Collaborate with analytics teams to improve measurement and reporting accuracy.
• Act as the operational point of contact for internal sales and account teams.
• Stay updated with Meta Ads policies, algorithm updates, and product rollouts.

Required Experience

• 4–7 years of experience in performance marketing / ad operations.
• Deep hands‑on expertise with Meta Ads Manager.
• Strong understanding of tracking tools (Pixels, SDKs, conversion APIs).
• Experience in adtech, agency, or digital media environments preferred.

Work Environment Details

About Affle: Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle India successfully completed its IPO in India on 08. Aug.2019 and now trades on the stock exchanges (BSE: 542752 & NSE:AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others.

For more details: www.affle.com

About BU (Ultra)

Ultra Platform offers unified access to seamlessly integrate multiple inventory sources, including walled gardens, so that you can extract maximum value from your leads, enhance conversion rates, and your business goals across mobile and mobile web.

For more details: https://www.ultraplatform.io/