Product Marketing Manager

Affle; Bengaluru; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

Affle is seeking a Marketing leader based in India to oversee the Asia Pacific region, strengthening brand positioning across India, Indonesia, Thailand, Malaysia, Singapore and other Southeast Asia markets. You will work with Mediasmart leadership and external partners to develop and execute marketing strategies across multiple channels to maximize visibility and marketing ROI.

You will need 4–8 years of B2B marketing experience across multi-geography portfolios, strong English communication

Qualifications

• :

Responsibilities

• Oversee APAC region marketing strategies and strengthen brand positioning in India and SE Asia.
• Collaborate with leadership and external partners to develop and execute multi-channel marketing campaigns.
• Drive analytics and ROI across markets to optimize marketing investments.

Skills

Marketing experience

PR & Comms

Content creation

Paid marketing

Partnerships

Cross-geography

Entrepreneurial mindset

English communication

HubSpot (CRM)

Tools

HubSpot CRM

Job description

Position Description

The position based in India to oversee the Asia Pacific region. In this position, you will be in charge of maintaining and strengthening the company's brand positioning across India, Indonesia, Thailand, Malaysia, Singapore, and other markets across Southeast Asia. You'll be required to work with the leadership at Mediasmart and external partners to develop and execute marketing strategies across multiple channels to give the brand the right visibility via marketing investments.

Requirements

• 4-8 years of experience in B2B Marketing & across multi-geography portfolios
• Past experience across 4 key dimensions - PR & Comms, Content creation & distribution, Paid marketing across channels, Partnerships & collaborations leading thought leadership
• Candidates applying should have an entrepreneurial mindset with the ability to work across geographies & cultures. Self-driven with a passion for marketing and proven skills in driving brand initiatives, creating content, and marketing analysis.
• Ability to work in a fast-paced work environment and to adapt quickly to changes.
• Good communicator and has a perfect level of written and spoken English language.
• Worked successfully in a team environment (even if remote), partnering with other departments across the group including Sales, Marketing, Account Management & Tech.
• Who has worked with Hubspot CRM & Marketing tools (a plus)

Our culture and values

• Be a generous team player. One that helps others succeed and celebrate their success.
• Love curiosity. Keep learning and stay relevant.
• It's a team effort. Collaborate and cooperate to build a smart company.
• Go further. Be an example for others. Set the bar.
• Love what we do. Love our work with passion and respect.
• Do good and do well. Our work matters.
• We work hard and never forget to have fun in the process. Absolutely devoted to our customers and to building the best mobile advertising company out there, our passion shines through everything we do.

Company Profile :

About Affle :

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi.

Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others.