Marketing Technologist

Affle; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Affle is seeking a Marketing Tech Specialist to own the RevX website and landing pages, ensuring fast mobile performance and region-specific optimization across APAC. You will drive technical SEO, manage the in-house CRM, and coordinate with Product, Design and Engineering to deliver rapid lead flow and MQL scoring across multiple markets.

The role requires 1–3 years in marketing/tech, with strong analytics, CRM skills, and familiarity with GTM/GA4.

Qualifications

• 1–3 years in marketing and technology roles.
• Strong web performance and Core Web Vitals knowledge.
• Experience with CRM and marketing automation platforms.
• Familiar with GTM, GA4, and consent management.

Responsibilities

• Own RevX website and landing pages, optimize LCP under 2.5s.
• Advance technical SEO and regional performance for APAC.
• Collaborate with Design to produce blogs, emails and videos using AI tools.
• Manage CRM tech, lead flow, routing and MQL scoring.
• Set up tracking: UTM, gclid, GA4 events and GDPR/DPDP compliance.
• Build channel attribution reporting for leads to revenue.
• Design marketing product solutions and automate repetitive tasks.
• Coordinate with Product, Engineering, Sales and Campaign teams.

Skills

Marketing & tech experience

Web performance

Technical SEO

CRM & marketing automation

GTM/GA4 tracking

AI tooling for output

Cross-functional collaboration

Education

B.Tech/B.E. in CS or related field

Tools

HubSpot

GA4

GTM

Job description

Primary Responsibilities:

• Conceptualise, build and continuously improve the RevX website and campaign landing pages, owning mobile speed (LCP under 2.5s), regional performance across APAC, CDN/Cloudflare setup and correct language (hreflang) targeting for every market.
• Drive technical SEO and LLM search optimisation so RevX is found by app marketers on search engines and AI assistants alike.
• Partner with the Design team on the creative side of marketing, producing blogs, emails, carousels and short motion videos, using AI tools to move faster without losing brand quality.
• Manage the marketing technology behind our in-house CRM together with Product and Engineering, including the lead flow from capture, dedupe and enrichment to MQL scoring, regional routing (EMEA, APAC, AMER) and handoff to Sales within 24 hours.
• Set up and maintain clean tracking across every touchpoint: UTM and gclid capture, hidden form fields, GA4 events and consent management compliant with GDPR and India's DPDP Act.
• Build channel attribution from click to contact, deal and revenue, and report on leads, MQLs, pipeline, speed‑to‑lead and website performance to the Product and Marketing teams.
• Own technical design in the marketing product space and build AI‑led automations that remove repetitive work across content, lead handling and reporting.
• Take initiative and collaborate with multiple functions including Product Management, Marketing, Design, Engineering, Sales and Campaign Management, providing pragmatic feedback that shapes our tools and processes.

Required Skills:

• 1–3 years of hands‑on experience across marketing and technology, ideally backed by a B.Tech/B.E. in Computer Science or a related field.
• You are plug‑and‑play: you become operational and highly productive within your first two weeks, not after a long onboarding.
• You understand web performance and technical SEO, including Core Web Vitals, CDNs, Cloudflare, hreflang and site audits.
• You have working experience with CRM and marketing automation (HubSpot or similar), form integrations and lead scoring.
• You are fluent in tracking and analytics: UTM parameters, GTM, GA4 and consent management.
• You use AI tools (Claude, LLMs, AI agents, scraping tools) to multiply your output, while still excelling independently without them.
• You keep systems simple and intuitive, and avoid overengineering that creates a training burden for others.
• You enjoy working within small, lean teams, and direct accountability across multiple stakeholders excites and empowers you.
• You exhibit strong process, organisational and time management skills as well as clear written and verbal communication.
• Bonus: experience in ad tech, mobile app growth or user acquisition, building a CRM or internal tool, or producing motion graphics.

About Affle:

Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI‑led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs). Affle enables advertisers to optimise targeting, personalise user engagement and maximise ROI by combining proprietary data, deep audience intelligence and advanced generative AI capabilities.

Affle 3i Consumer Platform delivers verticalized solutions across industries and geographies at scale, helping marketers engage with audiences in more relevant and meaningful ways. With innovative technology integrations, Affle maximises user engagement at every stage of the consumer journey across connected devices. Its AI‑powered agents and algorithms go beyond automation and efficiency to deliver next‑gen experiences through deep human‑vs‑non‑human data distillation.

For more details, please visit: www.affle.com

About BU:

RevX helps app businesses acquire and reengage users via programmatic to retain, monetize, and accelerate revenue. We're all about taking your app businesses to a new growth level. We rely on data science, innovative technology, AI, and a skilled team, to create and deliver seamless ad experiences to delight your app users. That’s why RevX is the ideal partner for app marketers that demand trustworthy insights, a hands‑on team, and a commitment to growth. We help you build sound mobile strategies, combining programmatic UA, app retargeting, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.