Senior Manager - Marketing

Affle; Bengaluru; On-site; INR 2,200,000 - 3,200,000; Full time

Job summary

Affle is seeking a strategic B2B marketer to lead business marketing for a core unit in Bengaluru. You will own the marketing agenda across brand, demand generation, product marketing, sales enablement and thought leadership, partnering with sales, product and leadership to drive growth.

This ownership-driven role goes beyond campaigns, with end-to-end responsibility for strategy, planning and program outcomes, and collaboration with shared marketing specialists for execution.

Qualifications

• 7–9 years of core B2B marketing experience in adtech, martech, SaaS or enterprise tech.
• Experience leading integrated B2B marketing programs spanning brand, demand and enablement.
• Proven ability to lead strategic marketing projects end-to-end.
• Strong understanding of B2B customer journeys and account engagement.
• Experience translating complex products into clear, commercial narratives.
• Collaborates effectively with sales, product and business stakeholders.
• Knowledge of CRM, marketing automation and campaign measurement.
• Excellent written and verbal communication and project management.

Responsibilities

• Lead business marketing strategy, brand building and quarterly/annual plans.
• Develop differentiated narratives and drive integrated marketing initiatives.
• Own demand generation, ABM programs and partner-based campaigns.
• Collaborate with sales, product and ecosystem partners for GTM launches.
• Create sales enablement assets and customer case studies.
• Coordinate with digital, social, events and creative teams for execution.
• Monitor market and customer insights to refine marketing priorities.
• Deliver end-to-end programs with measurable impact.

Skills

B2B marketing

Strategy development

Brand building

Demand generation

Sales enablement

Thought leadership

Cross-functional leadership

CRM & marketing automation

Storytelling

Education

MBA or Marketing-related degree

Tools

CRM systems (Salesforce)

Marketing automation

Content management systems

Job description

Position Description:

We are looking for a strategic, commercially oriented and hands-on B2B marketer to lead business marketing for one of Affle's business units.This role will own the marketing agenda across brand building, demand generation, product marketing, sales enablement and thought leadership.We are looking for someone who can think like a business owner, understand commercial priorities, identify opportunities to strengthen market relevance and translate them into impactful marketing programs.

You will work closely with business, sales and product leadership to define marketing priorities, build differentiated narratives and drive integrated initiatives that support business growth.This is a business marketing ownership role, not a campaign coordination or marketing communications-only position. You will be accountable for strategy, planning and program outcomes, while partnering with shared marketing specialists for execution.

Primary Responsibilities:

Business Marketing Strategy & Brand Building

Develop and own the quarterly and annual B2B marketing plan, aligned with business priorities, customer needs and growth opportunities.

Strengthen brand positioning, differentiation and relevance among advertisers, agencies and ecosystem partners.

Translate business priorities into a focused roadmap of high-impact marketing initiatives.

Identify opportunities to build category awareness, educate the market and strengthen brand consideration.

Work with digital, social, communications and creative teams to execute integrated brand-building programs.

Monitor market developments, competitive positioning and customer insights to inform marketing strategy.

Strategic Marketing Programs & Thought Leadership

Conceptualize and lead differentiated marketing initiatives that establish the brand's expertise and strengthen market credibility.

Develop thought leadership programs including industry research, reports, whitepapers, expert content and strategic partnerships.

Own programs end-to-end, from identifying the business opportunity and defining the narrative to managing stakeholders, coordinating execution, planning amplification and measuring impact.

Partner with relevant organizations, measurement providers and technology partners to build credible, insight-led initiatives.

Ensure thought leadership translates into meaningful customer engagement and commercial conversations.

Demand Generation & Account-Based Marketing

Work with sales leadership to identify priority customer segments, strategic accounts and commercial opportunities.

Build targeted demand-generation and account-engagement programs using relevant channels, content, partnerships and events.

Develop integrated campaigns that strengthen awareness, consideration and sales opportunities among high-value prospects.

Partner with marketing operations to leverage CRM data, audience segmentation and marketing automation for targeted outreach and nurturing.

Evaluate performance through account engagement, qualified opportunities, pipeline influence and other relevant business metrics.

Develop a strong understanding of the business's products, capabilities, target customers and competitive differentiation.

Translate technical capabilities into clear value propositions, compelling narratives and customer use cases.

Partner with product and sales teams to support go-to-market initiatives and the launch of new solutions.

Develop and maintain sales-enablement assets, including solution narratives, sales presentations, customer case studies, competitive positioning and proof points.

Gather insights from sales conversations, customer feedback and competitive activity to continuously improve messaging.

Support sales teams in addressing common customer objections, barriers to adoption and emerging market opportunities.

Events & Partner Marketing

Define an events and partnerships plan aligned with business priorities, target accounts and customer engagement objectives.

Lead marketing strategy for owned events, industry sponsorships, customer workshops, executive roundtables and partner-led initiatives.

Collaborate with shared events and operations teams to deliver high-quality experiences.

Identify opportunities for partnerships that strengthen market credibility, customer access and demand creation.

Ensure clear objectives, target audiences, sales follow-up plans and success metrics are established for each initiative.

Marketing Planning, Collaboration & Measurement

Own the integrated marketing calendar, ensuring programs are focused, prioritized and aligned with commercial objectives.

Work collaboratively with shared digital, social, creative, events and marketing operations teams to deliver planned initiatives.

Independently lead cross-functional projects, managing stakeholders, dependencies, timelines, budgets and deliverables.

Establish relevant KPIs and track the impact of marketing programs on brand engagement, customer relationships, sales effectiveness and business outcomes.

Use data and customer feedback to continuously refine marketing priorities and improve program performance.

Bring rigor, attention to detail and strong execution discipline to every initiative.

Required Skills:

• 7–9 years of core B2B marketing experience , preferably in adtech, martech, SaaS, enterprise technology or another technology-led B2B environment.
• Demonstrated experience contributing to and owning integrated B2B marketing programs spanning brand building, demand generation and sales enablement.
• Experience independently leading strategic marketing projects, from concept and planning through cross-functional execution and measurement.
• Strong understanding of B2B customer journeys, buying considerations, account engagement and the role of marketing in driving commercial outcomes.
• Proven experience in developing customer-facing marketing programs, events, partnerships or thought leadership initiatives.
• Strong storytelling and messaging capabilities, with the ability to translate complex products into clear, commercially relevant narratives.
• Experience working closely with sales, product and business stakeholders.
• Working knowledge of CRM, marketing automation, campaign performance and measurement.
• Excellent written and verbal communication, project management and stakeholder management skills.

Preferred Experience

Exposure to the digital advertising ecosystem, including programmatic advertising, DSPs, CTV, performance advertising or measurement and attribution.

Experience marketing to advertisers, brands, media agencies or enterprise marketing decision-makers.

Experience in product marketing, category creation, industry research or technology partnerships.

Exposure to account-based marketing and customer advocacy programs.

About Affle:

Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs). Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced generative AI capabilities.

Affle 3i Consumer Platform delivers verticalized solutions across industries and geographies at scale, helping marketers engage with audiences in more relevant and meaningful ways. With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices. Its AI-powered agents and algorithms go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation.

For more details, please visit: www.affle.com