Manager- Branding

The BIG Advantage; Kamrup Metropolitan; Presencial; INR 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

The BIG Advantage is seeking a Brand Manager to lead end-to-end brand strategy for the cement business across channels in India. You will develop annual marketing plans, build a consistent brand identity, coordinate product launches, and manage dealer and contractor engagement to drive growth.

The role requires strong cross-functional collaboration with Sales, Product, Operations and Corporate Communications, along with budget control, vendor management, and performance reporting; you will

Formación

• Understanding dealer-distributor ecosystem, contractor and mason engagement, project marketing, and regional branding strategies.

Responsabilidades

• Develop and implement annual brand marketing plans aligned with business objectives.
• Build and maintain a consistent brand identity across all marketing channels.
• Monitor brand performance, market perception, and competitor activities.
• Conduct market research to identify customer insights and emerging trends.
• Plan and execute ATL campaigns including TV, radio, print, outdoor, and digital advertising.
• Manage BTL activities such as dealer meets, mason meets, contractor engagement programs, roadshows, and promotional events.
• Coordinate product launches and regional marketing initiatives.
• Develop dealer branding programs and point-of-sale (POS) materials.
• Ensure proper brand visibility at dealer outlets and retail touchpoints.
• Support sales teams with promotional schemes, marketing collateral, and merchandising activities.
• Work with digital agencies to manage social media campaigns, website content, and online promotions.
• Monitor digital campaign performance and optimize marketing investments.
• Improve online brand engagement and lead generation initiatives.
• Manage relationships with advertising agencies, media partners, printers, and event vendors.
• Ensure timely execution of marketing activities within approved budgets.
• Evaluate vendor performance and negotiate commercial terms.
• Prepare and manage annual marketing budgets.
• Monitor campaign expenditures and ensure optimum return on investment (ROI).
• Generate periodic marketing performance reports.
• Collaborate with Sales, Product, Operations, and Corporate Communications teams.
• Support regional sales teams with localized marketing initiatives.
• Ensure brand compliance across all communication materials.

Descripción del empleo

Brand Strategy & Management

• Develop and implement annual brand marketing plans aligned with business objectives.
• Build and maintain a consistent brand identity across all marketing channels.
• Monitor brand performance, market perception, and competitor activities.
• Conduct market research to identify customer insights and emerging trends.

Marketing Campaigns

• Plan and execute ATL campaigns including TV, radio, print, outdoor, and digital advertising.
• Manage BTL activities such as dealer meets, mason meets, contractor engagement programs, roadshows, and promotional events.
• Coordinate product launches and regional marketing initiatives.

Trade Marketing

• Develop dealer branding programs and point-of-sale (POS) materials.
• Ensure proper brand visibility at dealer outlets and retail touchpoints.
• Support sales teams with promotional schemes, marketing collateral, and merchandising activities.

Digital Marketing

• Work with digital agencies to manage social media campaigns, website content, and online promotions.
• Monitor digital campaign performance and optimize marketing investments.
• Improve online brand engagement and lead generation initiatives.

Agency & Vendor Management

• Manage relationships with advertising agencies, media partners, printers, and event vendors.
• Ensure timely execution of marketing activities within approved budgets.
• Evaluate vendor performance and negotiate commercial terms.

Budget Management

• Prepare and manage annual marketing budgets.
• Monitor campaign expenditures and ensure optimum return on investment (ROI).
• Generate periodic marketing performance reports.

Cross-Functional Coordination

• Collaborate with Sales, Product, Operations, and Corporate Communications teams.
• Support regional sales teams with localized marketing initiatives.
• Ensure brand compliance across all communication materials.

Industry- Cement

Ideal Candidate Profile (Cement Industry)

A successful Brand Manager in the cement industry should understand the dealer-distributor ecosystem, contractor and mason engagement, project marketing, and regional branding strategies, while being capable of executing both large-scale advertising campaigns and grassroots trade activation programs that directly support sales growth.