Manager-Marketing

Larsen & Toubro Limited; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

PeopleStrong is seeking a Marketing Manager with 2-5 years of experience to strategize, plan, and execute marketing communications for real estate projects PAN India. You will build project brands, coordinate PR, and support the sales team with qualified leads.

Responsibilities include developing marketing plans, media planning, budget management, and creating impactful collateral across print, digital, and events. Real estate branding experience is preferred.

Qualifications

• MBA Marketing with 2-5 years of experience.
• Branding & marketing experience in real estate development.
• Public relations experience to generate positive publicity.

Responsibilities

• Develop and execute marketing plans for projects and brands.
• Coordinate media planning and advertising across channels.
• Collaborate with sales to generate high-quality leads.
• Manage market research to understand customer needs and segments.
• Oversee production of marketing collateral within budget.

Skills

Marketing

Branding

Public relations

Lead generation

Market research

Education

MBA Marketing

Job description

• Key purpose of the job: This position is responsible for strategizing, conceptualizing, planning, managing, coordinating and executing all marketing communication programs across defined geographies. To Build the brand & enhance the imagery for the company through marketing activities. Marketing of the projects so as to generate maximum revenue for the company.

Key Accountabilities

• Marketing of projects PAN India
• Brand building for individual project/Projects brands
• Public relation so as to get positive publicity for the company
• Help sales team to achieve their goals by generating required valid leads.
• Understanding of the Market & Consumer segments so as to get right products by maximizing the potential of the Land

Strategic

• Marketing Plan for the Corporate Brand & Individual Projects.
• Media selection & planning to increase the project/ Brand reach among the target segment.
• To build up brand equity by doing various marketing activities.
• Public Relation strategy for corporate/ Project.

Operational

• Conduct market research to understand customer requirements within various micro-markets
• Develop and implement targeted marketing plans and strategies
• Plan, manage and execute various marketing, advertising, events, promotions and PR activities
• Monitor, review, measure and report the effectiveness of all marketing communication activities
• Determine and manage the marketing budget with focus on cost and quality
• Deliver marketing collaterals, with focus on timely delivery of content and quality within budget
• Create innovative and powerful marketing strategies and presentations
• Liaise with print / outdoor for branding and advertising
• Collaborate with the sales function to understand specific targets and requirements
• Develop and coordinate the production of marketing and promotional materials and programs including but not limited to print, digital electronic media, direct e-mailers, audio-visuals, signage Monitor industry best practices

Internal & External Interactions

Internal: All Stakeholders – Sales, Business Development, Engineering, Planning & Designing
External: Creative Agency, Media Planning Agency, Public Relation Agency, Digital Agency, Event Management Agency, BTL Agencies, Architects, Interior Designers.

Education & Experience Requirement

• MBA Marketing with 2-5 Years of experience
• Should have Branding & Marketing experience in Real Estate Industry