Marketing Manager

UltraTech Cement; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading construction materials company is seeking a marketing professional to develop and execute marketing and go-to-market plans for building materials. The ideal candidate should have over 3 years of experience in marketing or brand management, preferably in FMCG or building materials. Responsibilities include conducting market research, managing campaigns, and collaborating with various teams to drive business results. This role requires strategic thinking and digital marketing capabilities.

Qualifications

• Minimum 3 years of marketing or brand management experience.
• Experience in FMCG, paints, building materials, or construction chemicals preferred.

Responsibilities

• Develop and execute annual marketing and GTM plans for Building Material categories.
• Conduct consumer and market research to generate insights.
• Lead packaging development and product communication.
• Manage creative, digital, media, and research agencies.
• Plan and execute ATL, BTL, and digital campaigns.
• Track competition and market trends to refine strategy.
• Collaborate with sales, technical, R&D, and commercial teams.
• Drive digital initiatives and campaign performance tracking.

Skills

Marketing strategy development

Market research

Digital marketing

Collaboration with teams

Job description

Develops and executes marketing and go‑to‑market plans to grow specialist building product categories. He/She will be collaborating to design & execute marketing campaigns that can drive relevance of building products across customer segments to drive business results

Responsibilities

• Develop and execute annual marketing and GTM plans for Building Material categories.
• Conduct consumer and market research to generate insights.
• Lead packaging development and product communication.
• Manage creative, digital, media, and research agencies.
• Plan and execute ATL, BTL, and digital campaigns.
• Track competition and market trends to refine strategy.
• Collaborate with sales, technical, R&D, commercial & legal teams.
• Drive digital initiatives, content development, and campaign performance tracking.

Qualifications

• 3+ years' experience in marketing/brand management experience
• Experience in FMCG/Paints/Building Materials/Construction Chemicals preferred