Brand Manager

Alliance Recruitment Agency; Ahmedabad District; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Alliance Recruitment Agency is seeking an experienced Brand Marketing professional to lead brand strategy and campaigns from Ahmedabad. The role involves steering projects across marketing, product alignment, and sales support to strengthen brand identity and market presence.

The ideal candidate should have 5–7 years of brand management experience in FMCG, strong analytical and leadership skills, and the ability to manage multiple campaigns with a strategic mindset.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 5–7 years of brand management or marketing experience.
• Experience in FMCG is a plus.

Responsibilities

• Brand Strategy and Management: Develop and execute comprehensive brand strategies to enhance visibility and market share.
• Marketing Campaigns: Plan, manage, and execute campaigns across digital, print, and social channels; analyze and optimize ROI.
• Product Development Support: Align new launches with brand identity; guide design, packaging, and pricing.
• Sales Support: Create sales materials aligned with brand initiatives; train sales teams on brand guidelines.
• Budget Management: Develop and oversee the brand marketing budget; track expenditures and ROI.
• Stakeholder Management: Liaise with external agencies, vendors, and partners; ensure strategic alignment.
• Performance Analysis: Track brand performance metrics and present recommendations to senior management.
• System Optimization: Implement and analyze systems to improve daily operations across departments.

Skills

Brand management

Marketing principles

Analytical skills

Creative thinking

Project management

Digital marketing

Communication skills

Education

Bachelor's degree in Marketing or MBA

Tools

Google Analytics

SEO tools

Social media platforms

MS Office / Analytics

Job description

Key Responsibilities

Brand Strategy and Management

Develop and execute comprehensive brand strategies to enhance brand visibility and increase market share. Ensure consistent brand messaging and image across all marketing channels and communications. Conduct market research to analyze consumer behavior, needs, preferences, and industry trends.

Marketing Campaigns

Plan, manage, and execute marketing campaigns across various channels, including digital, print, and social media. Analyze campaign performance, providing insights and making adjustments to improve effectiveness and ROI.

Product Development Support

Collaborate with product development teams to ensure that new product launches align with brand identity and meet consumer demands. Offer guidance on product design, packaging, and pricing to ensure consistency with the brand.

Sales Support

Partner with the sales team to develop sales materials that align with brand initiatives. Provide training and support to the sales team on brand guidelines, product knowledge, and brand positioning.

Budget Management

Develop and oversee the brand marketing budget to ensure cost-effective marketing activities. Track expenditures and ROI to maximize the efficiency of marketing investments.

Stakeholder Management

Liaise with external agencies, vendors, and partners to ensure the successful execution of brand campaigns and initiatives. Work closely with internal teams to ensure alignment between brand strategy and broader business objectives.

Performance Analysis

Track and analyze brand performance metrics such as market share, brand equity, and customer satisfaction. Prepare regular performance reports and present findings and recommendations to senior management.

System Optimization

Implement and analyze systems to optimize daily operations, ensuring smooth coordination between departments and stakeholders.

Qualifications and Requirements

Education:

A Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA is preferred.

Experience:

• Minimum 5-7 years of experience in brand management, marketing, or related roles.
• Experience in FMCG is a plus.

Skills Required:

• Strong understanding of brand management and marketing principles.
• Excellent analytical skills for interpreting market trends and data.
• Creative thinking with problem-solving abilities.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Proficiency in digital marketing tools and platforms.
• Strong communication and interpersonal skills for stakeholder management.

Attributes:

• Detail-oriented with a strong aesthetic sense for branding.
• Strong leadership and motivational skills to drive team performance.
• Ability to work independently and collaboratively.

Working Conditions

Location: Ahmedabad

Travel: Occasional travel may be required for meetings, conferences, and events.

Work Hours: Flexibility may be needed to meet deadlines and business needs.