Executive Branding & PR

Khyber Industries; Srinagar; On-site; INR 1,800,000 - 3,400,000; Full time

Job summary

Khyber Industries is seeking a senior professional to coordinate public relations and craft a comprehensive marketing communications plan. You will develop a brand strategy, oversee branding activities, and manage market research to support new product initiatives.

The role requires strong leadership, experience in media relations, and the ability to drive campaigns across ATL, digital and local promotions. Cement sector experience is a plus.

Qualifications

• 8–10 years of professional experience in PR, marketing or branding.
• Bachelor or Master degree in PR, management, marketing or related field.
• Experience in cement/manufacturing sector is preferred.

Responsibilities

• Coordinate all PR activities and develop a marketing communications plan with strategy, goals, budget and tactics.
• Develop a brand strategy and oversee branding, communications channels, product development and market research.
• Lead media relations and secure high-level placements in print, broadcast and online media.
• Plan publicity strategies, manage enquiries, and craft press releases for targeted media.
• Oversee creation of promotional materials, campaigns, and social media content.

Skills

Public relations

Brand management

Marketing communications

Media relations

Strategic planning

Education

Bachelor/Master in PR, management, marketing or related field

Job description

Purpose of the Job:

Coordinating all public relations activities. Developing a marketing communications plan including strategy, goals, budget and tactics. Developing a media relations strategy, seeking high-level placements in print, broadcast and online media. He/ She is also responsible to develop a brand strategy for a company, oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

Key Responsibilities:

Branding & PR

• Develop Khyber cement brand positioning using consumer insights for the portfolio being handled.
• Prepare the brand and product proposition for the categories under the business unit.
• Share market insights and consumption trends to support research & development team in new product development.
• Be responsible for product packaging and design, product pricing and promotions.
• Support the business leadership in defining the marketing mapping, market positioning, new market opportunity identification and portfolio optimization.
• Implement the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
• Responsible and accountable for Marketing Development (ATL, Digital and Campaign) for all brand campaigns.
• Coordinate regular meetings and prepare regular reports outlining the brands performance on key metrics such as profitability, market share etc.
• Ensure frequent interactions and travel to markets to ensure the relationship with distributors and suppliers is maintained.
• Develop and implement promotion campaigns including product promotions, sampling initiatives.
• Coordinate the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
• Follow the product management review process for developing new product launch and tracking the same post launch.
• Planning, developing and implementing PR strategies.
• Managing enquiries from media, individuals and other organisations.
• Researching, writing and distributing press releases to targeted media.
• Planning publicity strategies and campaigns.
• Organising events including press conferences, exhibitions, open days and press tours.
• Managing and sharing content with users on social media sites such as Twitter and Facebook.
• Managing the PR aspect of a potential crisis situation.
• Creating and managing brochures, hand-outs, direct mail leaflets, promotional videos, photographs, etc.
• Analysing media coverage.
• Distributing information about new promotional opportunities and current PR campaigns progress.
• Speaking publicly at interviews, press conferences and presentations.

Education

• Typical role requires an experience of ~ 8-10 years of professional experience with Bachelor/Master degree in PR, management, business, marketing or related field.

Experience

• Role requires deep understanding of technical, financial and operational aspects of production of cement.
• An effective communicator with strong leadership style, relationship management skills with strong analytical, liaising, problem solving & organizational abilities