Manager- B2B Growth & Marketing

The Economic Times; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Times Internet seeks a high-energy B2B Marketing Manager to expand its corporate events portfolio in Noida. You will drive ABM campaigns, craft impactful B2B communications, and lead creative work that resonates with C-suite buyers and enterprise partners.

This role focuses on translating physical presence into enterprise demand through targeted ABM, trade marketing, and PR initiatives, coordinating with event teams to deliver measurable lead generation and sponsor engagement.

Qualifications

• 4–6 years of experience in B2B marketing and enterprise events.
• Experience in ABM, trade marketing, PR and BTL activations.
• Strong B2B communications and content creation skills.

Responsibilities

• B2B communications and creatives for enterprise outreach.
• Develop and execute ABM campaigns for high-value accounts.
• Plan and manage end-to-end BTL activations at events and summits.
• Develop trade marketing strategies and sponsor programs.
• Draft press releases and thought-leadership content.

Skills

ABM

Trade Marketing

Public Relations

BTL activations

B2B communications

Job description

Job Role: B2B Marketing Manager (Corporate Events)

Experience Required : 4 to 6 Years

Job Location : Noida

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Business Unit (economictimes.com)

ET is India’s largest and most respected business, markets and personal finance news platform. We inform and actively engage business leaders, investors and entrepreneurs in driving economic growth and opportunity. We bring you the latest, in-depth coverage of the economy, stock markets, business developments and personal finance changes everyday. ET is India’s No.1 Business News Destination with the highest number of loyal business news readers.

About the Role

We are seeking a high-energy, driven, and proactive B2B Marketing Manager to join our team. As we expand our portfolio of corporate events, summits, and industry initiatives, we need a dynamic professional to translate our physical presence into powerful enterprise demand.

This role is perfectly suited for an ambitious go-getter whose primary focus will be reaching out to top-tier decision-makers through exceptional B2B marketing communications and striking creatives. If you have a bias for action and a proven ability to cut through the noise to engage industry leaders, you will be the driving force behind our B2B brand's market share.

Ideal Candidate Profile

A dynamic professional with a 4-6 years of experience, possessing deep domain expertise across Account-Based Marketing (ABM), Trade Marketing, Public Relations (PR), and Below-The-Line (BTL) activations, anchored by incredibly strong B2B communication skills

Key Responsibilities

• B2B Communications & Creatives: Serve as the central voice for enterprise outreach. Spearhead the conceptualization of high-impact collateral, designing high-contrast marketing ad copies and headlines specifically designed to capture the attention of C-suite executives and key decision-makers.
• Account-Based Marketing (ABM): Develop and execute highly targeted ABM campaigns to reach specific, high-value enterprise accounts. Seamlessly follow up with decision-makers post-event to nurture leads and accelerate pipeline velocity.
• Targeted BTL & Event Marketing: Plan, manage, and execute end-to-end BTL activations, ensuring our physical presence at industry events and summits translates into tangible lead generation and meaningful engagement.
• Trade Marketing Excellence: Develop and deploy comprehensive trade marketing strategies, channel promotions, and loyalty initiatives tailored to B2B partners and enterprise sponsors.
• PR & Corporate Communications: Build and nurture strong relationships with B2B media outlets and industry journalists. Draft compelling press releases, white papers, and thought-leadership content to protect and elevate the brand's reputation.