Manager

Finecure Pharmaceuticals Limited; Ahmedabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Finecure Pharmaceuticals Limited in Ahmedabad is seeking an experienced marketing professional to manage strategic roadmap development, data-driven market intelligence, and end-to-end launch management for new molecules. Responsibilities include designing marketing collateral, coordinating with stakeholders across functions, and empowering the sales force through training. This role requires a blend of creativity and strategic insight to drive brand equity and market share.

Responsibilities

• Architect and execute comprehensive short-term and long-term marketing strategies.
• Leverage IQVIA and AWACS datasets for competitive analysis.
• Design and manage a portfolio of marketing collaterals.
• Partner with design agencies for promotional inputs.
• Orchestrate successful launch of new molecules.
• Coordinate material requirements and regulatory alignment.
• Lead interdepartmental and cross-functional coordination.
• Develop and deliver marketing strategy training modules.

Job description

Core Responsibilities

• Strategic Roadmap Development: Architect and execute comprehensive short-term and long-term marketing strategies to drive brand equity and market share.
• Data-Driven Market Intelligence: Leverage IQVIA and AWACS datasets to perform deep-dive competitive analysis, tracking prescription trends (Rx) and secondary sales to pivot strategies in real-time.
• Omni-channel Collateral Development: Design and manage a high-impact portfolio of marketing collaterals, including scientific visual aids, product monographs, and digital detailing tools.
• Creative Conceptualization: Partner with design agencies and internal creative teams to transform complex scientific data into visually compelling and easy-to-digest promotional inputs.
• End-to-End Launch Management: Orchestrate the successful launch of new molecules, encompassing market potential mapping, pricing strategy, and the creation of "Go-to-Market" (GTM) launch kits.
• Pre-Launch Readiness: Coordinate material requirements, regulatory alignment, and supply chain readiness to ensure 100% stock availability at launch.
• Integrated Stakeholder Management: Lead seamless interdepartmental and cross-functional coordination (Sales, Medical, Regulatory, and Supply Chain) to align brand objectives.
• Sales Force Empowerment: Develop and deliver comprehensive "Marketing Strategy" training modules for new joiners and the field force to ensure high-fidelity execution of brand messaging.