Product Manager

M M Management Consultant; Bengaluru; Presencial; INR 900 000 - 1 400 000; Tempo integral

Resumo da oferta

M M Management Consultant in Bengaluru, India seeks a marketing leader to develop and execute integrated brand plans aligned to business objectives and portfolio priorities.

You will lead product life cycle management, own launch planning, design multi-channel campaigns, and build dashboards to track performance. Collaborate across functions and manage agencies to deliver high-impact outputs while adhering to AbbVie policies.

Responsabilidades

• Lead product life cycle management across launch, growth, maturity, and optimization phases.
• Own new product launch planning and execution, including positioning, messaging, segmentation, readiness, rollout, and post-launch tracking.
• Design and implement multi-channel marketing campaigns, including digital, field, and customer-facing initiatives.
• Define, track, and report key performance indicators to measure campaign effectiveness, brand performance, and return on investment.
• Conduct primary and secondary market research to generate actionable insights on customers, consumers, competitors, and market trends.
• Map customer and consumer journeys to identify opportunities to improve engagement and impact at each touchpoint.
• Prepare high-quality business reviews, brand reviews, leadership updates, and strategic presentations.
• Build and maintain analytical dashboards, trackers, and reports using advanced Excel and PowerPoint capabilities.
• Use data analytics to inform business decisions, identify growth opportunities, and optimize marketing investments.
• Support business case preparation, commercial planning, forecasting, and budget tracking for assigned brand activities.
• Coordinate digital and social media campaign planning, rollout, and performance measurement in partnership with internal and external stakeholders.
• Collaborate effectively with Medical, Sales, Commercial Excellence, Market Access, Regulatory, Legal, Compliance, Finance, Supply Chain, and other relevant teams.
• Manage agencies, vendors, and partners to ensure delivery of high-quality outputs on time and within budget.
• Ensure all materials, programs, and communications comply with AbbVie policies, ethical standards, and applicable local regulations.
• Monitor market, customer, and competitor developments to identify risks, opportunities, and strategic actions.
• Contribute to franchise and portfolio-level planning with insights grounded in customer needs and mark

Descrição da oferta de emprego

Develop and execute integrated brand plans and marketing strategies aligned to business objectives, market dynamics, and portfolio priorities.

• Lead product life cycle management across launch, growth, maturity, and optimization phases.
• Own new product launch planning and execution, including positioning, messaging, segmentation, readiness, rollout, and post-launch tracking.
• Design and implement multi-channel marketing campaigns, including digital, field, and customer-facing initiatives.
• Define, track, and report key performance indicators to measure campaign effectiveness, brand performance, and return on investment.
• Conduct primary and secondary market research to generate actionable insights on customers, consumers, competitors, and market trends.
• Map customer and consumer journeys to identify opportunities to improve engagement and impact at each touchpoint.
• Prepare high-quality business reviews, brand reviews, leadership updates, and strategic presentations.
• Build and maintain analytical dashboards, trackers, and reports using advanced Excel and PowerPoint capabilities.
• Use data analytics to inform business decisions, identify growth opportunities, and optimize marketing investments.
• Support business case preparation, commercial planning, forecasting, and budget tracking for assigned brand activities.
• Coordinate digital and social media campaign planning, rollout, and performance measurement in partnership with internal and external stakeholders.
• Collaborate effectively with Medical, Sales, Commercial Excellence, Market Access, Regulatory, Legal, Compliance, Finance, Supply Chain, and other relevant teams.
• Manage agencies, vendors, and partners to ensure delivery of high-quality outputs on time and within budget.
• Ensure all materials, programs, and communications comply with AbbVie policies, ethical standards, and applicable local regulations.
• Monitor market, customer, and competitor developments to identify risks, opportunities, and strategic actions.
• Contribute to franchise and portfolio-level planning with insights grounded in customer needs and mark