Manager / Senior Manager

Hetero; Hyderabad; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Hetero in Hyderabad seeks an Individual Contributor to lead brand strategy and regional planning for cardiovascular portfolios. You will guide affiliate marketing teams, influence senior leadership, and ensure consistent brand messaging across markets.

This role requires strong analytical thinking, excellent communication, and the ability to translate data into growth plans. You will collaborate with medical affairs, regulatory, market access and sales teams to drive launches and lifecycle

Qualifications

• Experience leading brand strategy and lifecycle in pharma, with cardiovascular focus.
• Ability to influence senior leadership and guide affiliate marketing teams.
• Strong data analysis skills and ability to translate insights into action.
• Excellent communication, storytelling and stakeholder engagement abilities.
• Understanding of Southeast Asian regulatory and market access dynamics is desirable.

Responsibilities

• Lead regional brand strategy development and ensure strong market positioning.
• Guide affiliate marketing teams and influence senior leadership for country-level planning.
• Drive product launches, lifecycle management and go-to-market strategies.
• Collaborate with Medical, Regulatory, Market Access and Commercial teams.
• Define KPIs and share best practices across affiliates.

Skills

Brand strategy

Stakeholder influence

Market analytics

Cross-functional collaboration

Cardiovascular markets

Job description

Job Description

Job Type: Individual Contributor

Key Responsibilities:

1. Brand Leadership & Strategic Influence:

• Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets.
• Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution.
• Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets.

2. Market & Competitive Intelligence:

• Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies.
• Provide strategic recommendations to affiliates and leadership based on data-driven insights.

3. Product Launches & Lifecycle Management:

• Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth
• Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies.
• Support local affiliates in implementing best practices for product lifecycle management.

4. Stakeholder Engagement & Cross-Functional Collaboration:

• Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges.
• Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives.
• Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including including Promo material development, managing conferences, meetings, scientific symposia, and CMEs.
• Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy.

5. Performance Monitoring & Best Practice Sharing:

• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
• Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates.

Additional Skills

• Strong ability to work independently yet effectively influence and guide affiliate marketing teams and senior leadership.
• Expertise in brand strategy development and execution in the Cardiovascular therapeutic areas.
• Strong analytical and strategic thinking capabilities to interpret complex market data and provide actionable recommendations.
• Excellent communication, storytelling, and stakeholder engagement skills to align and inspire cross-functional teams.
• Understanding of Southeast Asian pharmaceutical markets, including regulatory landscapes and market access dynamics (desirable not mandatory).