Country Brand Associate

Pfizer; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Pfizer India is seeking a Strategic Marketing professional to support planning, develop impactful promotional programs, and ensure execution aligned with core market messaging and activities.

You will coordinate with medical, legal, and external partners to obtain approvals, monitor brand performance, and drive campaigns within budget and timelines across strategic, operational, and materials management domains.

Job description

Strategic Support

• Support the strategic planning process for business based on customer insights to enhance penetration
• Develop impactful promotional programs, activities for CSO FF aligned with 'Key' market messaging and activities, and implement the promotional programs, activities and exact events to provide proper Implementation of marketing plans in accordance to promotional cycles and current targets/tasks.
• Optimally utilize available expenses to drive the same
• Monitor and analyze business performance vis‑à‑vis business goals (awareness, share and etc.) and the competition
• Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
• Work with medical and legal team to get appropriate approval for materials
• Execute the implementation plan for the campaigns & adherence to the SLA's with various stakeholders- both internal and external

Operational

• Coordinate with the local agencies for trans-creation (budget, scope, timing, and quality of project)
• Track brand performance progress towards the target
• Ensure execution & adaption of marketing tactics based on environmental factors, competitive trends & customer needs
• Coordinate with the sales team. Seek their buy-in and alignment in review meetings
• Partner with medical to educate KOLs on emergent medical research and differentiated product attributes
• Interact with KOLs and maintain relationships through regular field visit
• Co-ordinate with sales training team for the training programs
• Train field force on product knowledge, positioning and prioritization
• Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs
• Develop promotional meetings strategy and drive execution
• Monthly field communication on performance, action items for the brand

Promotional Materials and Event Management

• Provide inputs to the creative agencies for development of artwork, visual aids and leave behind
• Work with medical and legal team to get appropriate approval for promotional materials
• Evaluation and execution of the most impactful activities to support the brand such as CMEs, Advisory board meetings, conferences etc to increase promotional effectiveness to customers
• Develop and validate brand-specific messages and awareness content in alignment with 'Core' market strategy, design training (w/medical, regulatory)

Compliance

• Ensure compliance to the processes & conformity to the Pfizer policies in execution of brand plan
• Work in collaboration with the Medical & Marketing team to validate the content developed
• Adhere to the guidelines laid down by the Regulators while designing the campaigns
• Manage compliance review of materials created

Shared Accountability

• Develop promotional meetings strategy and drive execution (with Mktg. Lead)
• Validate brand-specific messages, design training (w/medical, regulatory)
• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
• Support in developing country Op Plan and influence sales targets and brand A&P allocations (with Mktg. Lead)
• Long-range forecasting (with the leadership team)
• Revenue adjustments, as needed (with the leadership team)

Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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