LinkedIn Ads & Email Marketeer (Inbound/ Growth Hacking)

ESP Engineered; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Health benefits for dependents

Regular company meetups

Access to learning tools

Job summary

ESP Engineered is looking for a LinkedIn Ads & Email Marketeer in Gurugram. The candidate will lead SEO, Zoho campaigns, and LinkedIn Ads management. Responsibilities include creating strategies for SEO, conducting keyword research, managing LinkedIn campaigns, and overseeing website optimization. Successful applicants should have 2-5 years of experience in digital marketing, strong analytical skills, and hands-on knowledge of tools like Zoho and Google Analytics. Competitive benefits and health coverage are provided.

Qualifications

• 2–5 years of proven experience in SEO and digital marketing.
• Strong hands-on knowledge of Zoho Campaigns & Zoho CRM.
• Experience running LinkedIn Ads & performance marketing campaigns.

Responsibilities

• Develop and execute comprehensive SEO strategies.
• Manage LinkedIn Paid Ads and audience targeting.
• Oversee website updates, landing pages, and SEO fixes.

Skills

SEO

Zoho Campaigns

LinkedIn Ads

Analytical skills

Content strategy

HTML knowledge

Tools

Ahrefs

SEMrush

Google Search Console

Google Analytics

Job description

2-5

Gurugram

Full-Time

Position Overview

Lloyds Ventures is seeking a highly skilled LinkedIn Ads & Email Marketeer (Inbound/ Growth Hacking) to lead end-to-end digital growth initiatives. The ideal candidate will manage SEO performance, Zoho campaigns, LinkedIn Ads, LinkedIn page growth, website management, and ensure the Lloyds Ventures brand ranks prominently on search engines. This role requires hands‑on execution, analytical skills, and deep technical expertise.

Key Responsibilities

1. Search Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies to ensure Lloyds Ventures ranks on top of Google search results.
• Conduct keyword research, competitor analysis, on-page & off-page optimization.
• Optimize website structure, URLs, metadata, and internal linking.
• Manage backlink acquisition and high-quality link-building campaigns.
• Track and improve domain authority & search engine visibility.
• Plan, create, and execute Zoho email marketing campaigns for client acquisition and retention.
• Design workflows, automation journeys, drip campaigns, and segment mailing lists.
• Maintain Zoho CRM data hygiene and campaign reporting.
• Improve open rates, click-through rates, and conversion metrics.

3. LinkedIn Ads & Performance Marketing

• Manage LinkedIn Paid Ads, audience targeting, and campaign optimization.
• Launch campaigns for lead generation, brand awareness, and event promotions.
• Track KPIs such as CPC, CPL, impressions, conversions, and optimize budgets.
• Create performance dashboards and weekly reports.

4. LinkedIn Organic Growth

• Boost and manage LinkedIn posts for maximum reach and engagement.
• Execute strategies to increase LinkedIn page followers organically and through sponsored campaigns.
• Create and schedule high-quality content aligned with brand positioning.
• Monitor engagement metrics and improve overall presence.

5. Website Management

• Oversee the Lloyds Ventures website end-to-end including updates, landing pages, content refresh, and SEO fixes.
• Coordinate with developers/designers for UI/UX improvements.
• Ensure website speed optimization, mobile responsiveness, security, and uptime.
• Implement A/B testing to improve conversions.

6. Analytics & Reporting

• Provide weekly and monthly reports on SEO ranking, website traffic, campaign performance, and ROI.
• Analyze data and recommend actionable insights for continuous improvement.
• Maintain dashboards across Zoho, Analytics, and LinkedIn.

What you need to have/ bring to the table:

• 2–5 years of proven experience in SEO and digital marketing.
• Strong hands‑on knowledge of Zoho Campaigns & Zoho CRM.
• Experience running LinkedIn Ads & performance marketing campaigns.
• Proficiency with SEO tools: Ahrefs, SEMrush, MOZ, Google Search Console, Google Analytics.
• Strong understanding of content strategy, keyword intent, and ranking algorithms.
• Basic knowledge of HTML, WordPress/CMS, website hosting, and technical SEO.
• Excellent communication, analytical, and reporting skills.

Preferred Attributes:

• Ability to work independently with ownership and responsibility.
• Strong attention to detail and deadline-driven.
• Creative mindset with understanding of digital trends.
• Experience in B2B marketing preferred.

Benefits and Perks:

• As per industry standards & experience.
• Health benefits covered for immediate dependents.
• Regular company meetups and quarterly team-building events.
• Access to internal learning tools, certifications, and upskilling resources.